Reveals the temptation of the elegant temptation of the Ives ENWEIS underwear Q&A

Ives ENWEIS joins up with the international frontier creative team to combine artistic expressions with creative time concepts. Using film montages to represent four scenes and four periods of time, the perfect collision between fashion design and visual design makes the brand's core The value proposition "elegant, refined, and temptation" was fully presented.

After the show, a number of fashion mainstream media interviewed Ms. Lin Shaohua, General Manager of the Ewes ENWEIS Group, Deputy General Manager of Huijie Co., and Elodie Desmolles, the representative of Huijie Art Director, on the big show.

Left: Hui Jie artistic director carlin team representative Elodie Desmolles,

Right: Ms. Lin Shaohua, deputy general manager of Ivee shares the general manager of Ives Business Department

About the show - French elegance, delicate temptation

Q: Is there any special consideration or strategic plan for the Iverson brand to hold the Lingerie Cultural Week Closing Ceremony?

Lin: Ives is a lingerie brand representing the luxury lifestyle represented by Huijie. It originated from the creative design of the Karin International Group in France and uses “elegance, exquisiteness, and temptation” as the brand value proposition.

The brand's core user group is urban women in China's first- and second-tier cities. This is a middle class that China is emerging with rapid economic development. It is a mainstream consumer group in China. It focuses on the sense of quality and value of products and is a rational trend. The concept of healthy consumption represents the attitude of mainstream people in modern life. The Ives brand participated in the underwear exhibition and the finale hosted a lingerie show featuring “elegant temptation” to precisely convey the value proposition of the Ives brand. Let more urban women who pursue a taste of life know Ivez and easily enjoy high-quality, high-value Ivey underwear products.

Q: Please introduce the design inspiration and source of creativity for the closing show of Ivey on behalf of Elodie Desmolles.

E: The design inspiration and creativity of this big show come from the exquisite and romantic Paris. We have selected some buildings and landscapes with Parisian characteristics: clocks, stations, streets, and the Seine River in Paris, as the performance elements of our large-scale show, vividly reflecting the core value proposition of the Ives brand: elegant and delicate.

Q: What do you think about the Ives ENWEIS brand?

E: Elegant, refined, and temptation. Ives woman has an international vision and distinctive artistic temperament, has a clear self-assertion, focuses on the self-explanation, reflects the ultimate beauty in the details, and through personal unique visual taste and The physical and mental experience presents a demand for a high quality of life.

Q: The theme of Ives Enweis's lingerie show is "elegant temptation." In common sense, elegance and temptation seem to be irrelevant words. How can you let bystanders understand this theme?

Lin: When it comes to underwear, we can easily think of sexy and temptation. But in everybody's eyes, temptation has its own interpretation and product expression. We know that LAPERLA and Oubat are the top lingerie brands representing the temptation style internationally. The brand of Ives ENWEIS, created by Huijie, represents a luxury lifestyle brand. She is inspired by the French elegance of Paris and interprets the classic and timeless underwear. It emphasizes the exquisite detail and inner beauty of the product, and focuses on brand products and users. The exchange and resonance of internal emotional appeals is a quiet, joyful, and elegant temptation. This is exactly what makes the Ives brand unique.

Q: What are the differences between French and Chinese women in choosing underwear? So, how did Ivis, who was inspired by French elegance, express his designs?

E: French women's choice of underwear will focus on visual and personal physical and mental experience, and coincides with the brand's core value proposition of Ives. When Ives was designing, she also paid attention to both details and experience. I hope that women will be able to wear them and give them dazzling light, so that women will show their perfection and confidence!