Xtep firepower is fully open, a total of brilliant innovation, continue to lead double 11

November 11 is the moment for us to witness and create success!

I have always believed that the future is not predicted, but it is created! Pay no less than anyone's effort! Try to touch yourself! Sowing, watering, fertilizing, flowering, fruiting, and harvesting are natural things. I believe in the laws of nature and believe in the power of "believing!" We sincerely thank the leaders and colleagues of Xtep Group and thank the consumers and partners for their support for Xtep!

—— Dr. Xiao Lihua, Vice President, E-commerce Division, Xtep Group

Every year, the swearing-up meeting is carefully planned. E-commerce partners are full of vigor and passion. They are all working hard for the upcoming double-decker and cheering. After one o'clock zero, watching the big screen that beats, the number that rises constantly, make people ups and downs! The suppliers, distributors, representatives of cross-border alliance companies that were invited to the scene are all cheering for the constantly beating figures, which is the best proof of the achievements.

In 2016, the sales volume of Double 11 Special Steps exceeded 139 million. Among the hundreds of thousands of brands that participated in the double-tenth fight, the Xtep single brand contributed 1/868 sales! Among them, Xtep running shoes sales continued for many years beyond all domestic and foreign strong opponents in the world! The conversion rate is 20.6%, which means that every 5 people who enter the store have a special step! Choose the leading double 11! Xtep = running, running = special steps, whether it is offline or online full-channel omnichannel, Xtep has become the world's popular runner's preferred brand!

Every year, double 11 is a festival for electric merchants. It is also a carnival for Xtep traders, because this day is the birthday of Mr. Ding Shuibo, president of Xtep Group. General Ding expressed his sincere gratitude to all the partners of Xtep E-Commerce for making Xtep E-Commerce more and better and more and more prosperous. It is destined to be the fate of yourself and the double eleven, but also destined for the fate of yourself and everyone! Today is very happy, we can work together with everyone and spend this unforgettable double 11 together."

Ding indicated that “the development of brand e-commerce is the inevitable way. The good sales result comes from the integration of the brand and the product online and offline. It comes from the integration of the resources behind the group. Only the team’s entire team strength is added together and we work together. To be invincible and continue to create new achievements!"

At the swearing convention, in addition to Ding’s arrival, Ms. Li Guanyi, CEO of Xtep’s broader market division, led senior executives from strategy, branding, commodity supply chain, marketing, finance, human resources, IT and other siblings to the scene. Business partners are more motivated and confident in winning the double 11! Ms. Li Guanyi, CEO of Xtep Market Department, said passionately: “Brand e-commerce is not a slogan. We have already paid for the action. 2016 Double 11 is a new beginning! Congratulations to Xtep, which is getting better and better!”

In 2016, e-commerce integration into the group, the double 11 is a new starting point for e-commerce and brand integration, star resource injection, after the team's efficient planning and run-in, launched a wave of big-name star live broadcast activities, made money Eyeballs, let this double 11 truly fire full open, leading the double 11! The number of people watching live and the number of likes have reached tens of millions (excluding live red and live data of small platforms), becoming a model for the industry!

It is worth mentioning that all Xtep spokespersons and All-Stars have participated in the launch of Xtep E-Commerce and led the double 11th. Wang Dongcheng, Lin Zhenna, Xie Zhenye, Chen Ding and others also personally came to the site of Xtep to interact with the people of Xtep. Express your blessing!

In recent years, the development momentum of Xtep e-commerce has increased rapidly, showing a trend of rapid growth! Xtep has always been adhering to the "one-step lead, step by step lead" concept, from marketing, logistics, warehousing, personnel and other aspects are fully fired up and fully prepared in advance.

As a benchmark of the sporting goods industry, Xtep has been ranked in Top10 sportswear brands globally. Today's new achievements are even more proof of Xtep's strong brand strength. The achievement of today’s results is the result of the continuous exploration of Xtep’s cross-border cooperation in the all-brand, omni-channel, full-supply-chain, all-goods, full-ship, and multi-merchant business!

Unlike previous years, this year's double 11th, Xtep with the theme of "Fully Fired, Leading Double 11", fully demonstrated the enthusiasm of Xtep's dedication, reflecting the firm belief and determination of Xtep's "leadership!" On the other hand, this year's marketing tools are more developed from the core of "consumer interactions," and the star interactive live broadcasts and cross-border cooperation activities before the double eleventh are important points of force.

This year, Xtep's online and offline inventory integration and support, together with the support of the rapid flexible supply chain with active suppliers' participation (5-7 days quick double-turning mode during the double 11 event) and strong backing, fully meet the needs of consumers. The demand for selection! Moreover, Xtep has already realized the "extra-multiple and multi-warehouse-warehouse-one-distributed delivery, multi-store offline - nearest delivery" express delivery experience, to provide consumers with a strong guarantee for timely receipt after the big promotion.

In this special commemorative day on November 11, 2016, Xtep’s leadership with all Xtep, colleagues, Xtep’s family, suppliers, online and offline distributor partners, and cross-border cooperation Partners (leading brands of fitness equipment Shuhua; favorite live shots of big-name stars; Uber Xiamen, which offers exclusive car coupons, etc.), major e-commerce platforms, and consumers who have been silently supporting Xtep We express our sincerest thanks!

Xtep e-commerce will certainly not forget the beginning of the day, fire full power, go forward! In the new retail era of “Brand E-Commerce”, which is based on the consumer-centric online and offline whole-network omni-channel network with fast and flexible supply chain as the core, we provide more high-quality products and services to all customers who love Xtep!

Love running, love special step! Wear special steps, good running! To run, find special steps!

The latest data as of 8:00 am on November 12 showed that Xtep Double Eleven orders this year passed SFG's national multi-warehouse delivery rate of 59.97%. It is estimated that more than 95% of orders on Nov. 12 can be issued by all Shunfeng. Allowing consumers to receive their beloved baby as quickly as possible is our greatest hope! To run, buy special steps! Select special steps on the right!