Xiqiao Textile: Butterfly from fabric to creative life

From October 11th to 13th, 2016 China International Textile Fabrics and Accessories (Autumn and Winter) Expo and China International Apparel & Accessories Fair (Autumn), China International Knitting Expo, China International Textile Yarn (Autumn and Winter) Exhibition at the National Convention and Exhibition Center (Shanghai ) Opening at the same time. 17 Xiqiao textile enterprises participated in the exhibition and exhibited more than 10,000 new products, which attracted the attention of well-known first-line brand buyers at home and abroad.

This is since 2002, 15 years in a row Xiqiao outstanding fabric exhibitors. As early as April 12 this year, with a fabric Xiqiao entered Shanghai as a regional brand of local industrial clusters with a local named to the fashion show released a declaration of self-awakening a traditional industry.

For Xiqiao enterprises, regional brands are increasingly recognized. The Xiqiao textile industry has gradually transitioned from selling fabrics to “selling” life attitudes and life ideas.

Strong industrial base, industry first. When we discussed the development of Xiqiao industry yesterday, we deconstructed the rise of Xinyi's emerging industries from the perspective of “precise investment and polishing the brand of sanitary products industry”. Today, we will once again look at the traditional industry of Xiqiao, the textile industry, to see the story of the butterfly changes behind its many years of development.

Introducing personalized quality fabric products

With designer whimsy, in addition to ordinary denim made of fabric, but also generate endless creative design. In the “Nanhai Pavilion” of Guangzhou International Creative Design Week held at the end of 2015, the traditional denim was smudged into ink landscape paintings, urban modern paintings, lamps, bicycles, sofas, bags, decorations and other daily necessities. The people are refreshing.

In this creative design week, the Guangzhou Academy of Fine Arts designers developed some examples of life application products for the apparel fabrics produced by Nanhai Textile Leading Enterprise “Zhexing Textile”. “The inspiration for these designs is that textile fabrics can not only be used for clothing, but also can be used in many fields to exert their unique beauty and artistry,” said Yang Bin, deputy general manager of Nanhai Zhixing Textile & Garment Co., Ltd.

From November 10 to 18, 2015, the central government referred to “supply-side structural reforms” four times, and this concept has become the hottest word in the Chinese economy. The Xiqiao textile industry's understanding of the word is reflected in the constant adjustment of its position.

“Partially good companies are still prosperous, and companies producing low-end products are getting more and more difficult. In contrast, we can easily find that the overall market demand is still stable, but the requirements for products are no longer extensive. Personalization and quality. The person in charge of the Nanhai Textile Industry Association revealed that in recent years, the fabric companies of Xiqiao have been forced to carry out supply-side structural reforms in the process of adapting to the market.

In this regard, Zhixing Textile & Garment Co., Ltd. is undoubtedly at the forefront. Yang Bin introduced that one of the magic weapons that Zhixing always maintains in a competitive situation when textile companies are generally facing a downturn is creative design. In addition to investing tens of millions of R&D costs in the development and design of apparel fabrics every year, the company designs various types of fabric products that lead the market, and also helps downstream customers to develop fabrics. “Before selling cloth, now selling design and selling ideas, To help customers provide one-stop package service in garment production, design, product planning, brand creative promotion, etc. This is the unique competitiveness of Zhixing."

Zhixing Company plans to use the creative design results of Design Week to open up a new life application market, Blue Ocean. “We plan to develop shoes, bags, lamps, home textiles, carpets and other fields to create a new world.”

Actively participate in international market competition

"Doing a good brand is king." Zhang Ruiqi, a professor at the Textile Institute of Donghua University, said. "So many competitors, coupled with changes in the international market, some old-fashioned clothing has gone downhill, can we still stare at the traditional clothing company to sell fabrics?" Zhang Ruiqi proposed, "entrepreneurs should take the initiative to establish 'Internet + 'Thinking, the content behind this '+', part of the company is actively self-improvement and upgrading products; the other part is that the government is pushing behind and building a platform."

In addition to the active transformation of the company, Xiqiao government departments are also building a large service platform. In the next step, the Xiqiao government will actively connect with the international fabric trading platform, put Xiqiao fabrics on the international fabric trading platform, and promote relevant standards and quantitative standards to promote Xiqiao fabrics to quickly enter the field of international merchants.

“Only when the factory is opened to the European and American markets, the brand can enter the European and American markets in the first time.” Fang Jun, general manager of Zhixing Textile and Garment Co., Ltd. said. In recent years, the manufacturing cost gap between China and the United States has narrowed. The United States is the home of major customers of local factories, and has joined or is about to join a number of free trade agreements. It is more cost-effective to build factories to avoid trade barriers.

In addition to setting up factories abroad, more and more companies in Xiqiao will choose to exhibit abroad, hire designers from Europe and the United States, and further narrow the distance between the market and products. In addition, Xiqiao Town plans to unite with the Tmall platform to build a popular publishing platform consisting of hundreds of fashion designers and Xiqiao fabrics. "This platform can not directly sell fabrics, but it is the most sensitive market vane and brand endorsement. It has great benefits for the market sensitivity of Xiqiao fabrics, and can further promote the regional brand of Xiqiao fabrics."

Participated in regional brands for 15 consecutive years

“This new fabric has a horizontal stretch of 80% and a vertical stretch of 50%. It is difficult to have denim fabrics exceeding this value in China.” At this year’s Shanghai Fabric Exhibition, the person in charge of Zhixing Textile & Garment Co., Ltd. introduced This time they launched the X-FREE four-faced new denim fabric. Foshan Deyao Textile Industrial Co., Ltd. also launched a denim series that allows consumers to wear “slim one”. The person in charge of Yao Yao Textile said that the fabric is very elastic and comfortable to wear, and it is most suitable for slim jeans.

The Xiqiao Textile Cluster has been adhering to the exhibition for 15 consecutive years, which fully demonstrates the firm determination of Xiqiao to promote the development of the regional textile industry. “Xi'an fabric is not the first time, and it is not the last attempt to move towards the terminal market. Standing on the market-oriented structural reform, the future connection between Xiqiao fabric and the market will be more novel and diversified.” Xiqiao Town sea Power off mayor said that in recent years, attempts to cooperate with the Xiqiao fabrics and garment industry cluster, basically every year to hold together the fabric and tour the exhibition to enhance the "Xiqiao fabrics" brand awareness, so that the textile and garment enterprises to go direct business face to face communication .

Zhang Ruiqi said that in these years, he can feel the contact with Xiqiao textile entrepreneurs. There is a self-salvation road in this industry, which may provide some reference and enlightenment to the manufacturing enterprises. For today's Chinese manufacturing enterprises, regardless of product quality problems, or internal control issues, decision-makers need to be deep reflection. Whether it is the initiative to "build a healthy body" or the situation is forced to "hard work and internal strength", although it is conducive to the development of the main manufacturing industry, its essence is still only a specific tactic to seek survival and growth. Based on itself, overlooking the industrial chain, occupying the high-altitude vision of industrial development, and strategizing the development of the industry.

Nowadays, in order to support the development of the enterprise and let the enterprise jump out of the fabric itself, the Xiqiao Town Government has consciously and purposefully incorporated the service into the government work report and juxtaposed it with the promotion of “industry, cultural tourism, city and people's livelihood”. As the fifth support for quality Xiqiao. Through the formation of a diversified and socialized public service supply system, a new structural impetus will be accumulated for the new round of development of Xiqiao.