Dalutang Jewelry Town is located along the Daluo Village and Yinping Road in Shatou Street, Panyu District. It has gathered more than 300 jewellery production and processing enterprises and more than 2,000 sales and operation jewellery and industrial enterprises in a place of 1.75 square kilometers. More than 50,000 employees form a complete industrial chain. With the reputation of "World Jewelry, Panyu Creation, Panyu Sales", the Dalutang Jewelry Culture Town has become an industrial landmark that cannot be ignored in the world jewelry map. Today, the "3rd Guangzhou Panyu Jewelry Culture Festival (2016)" officially opened, and the nine venues showcase the charm of "World Jewelry, Panyu Creation, Panyu Sales". At the same time, the Dalutang Jewelry Town was officially unveiled, and it was unveiled with a new look. A few days ago, Guo Hongjie, secretary of the Party Working Committee of Shatou Street in Panyu District, said that nowadays, the “Daluotang Jewelry Townâ€, which combines “tour, purchase, entertainment, teaching, reward, research, creation, production and testingâ€, came into being. The government will use the jewellery town to drive the innovation and development of the jewellery industry in the Greater Luotang and other parts of Panyu, reverse the passive situation of jewelry processing and OEM bases in the Greater Luotang area, and become the "International Jewelry Brand's first place, the original At the same time, the jewellery enterprises will be guided to accelerate along the “Belt and Road†and start the brand. 30 years of cultivation Da Luotang Jewelry International In the 1980s, along with China's reform and opening up, the industrial transfer in Hong Kong and the increasing demand for jewellery by consumers around the world, Hong Kong's jewellery manufacturers have moved northward to settle in the Pearl River Delta, and the Panyu Daluotang area has become an overseas jewelry industry. The first stop of the transfer. After 30 years of development and growth, more than 300 jewellery production and processing enterprises and more than 2,000 sales and jewellery business and industrial enterprises have been gathered in Panyu Dalutang, including 5 listed companies and more than 50,000 employees. The complete industrial chain of raw material sales, production tool manufacturing and sales, technical training, design and development, production, semi-finished and finished product sales, e-commerce, inspection and testing, exhibition services, jewelry culture appreciation, tourism, etc. According to industry statistics, Da Luotang currently has more than 200 kinds of gem raw materials from more than 50 different countries and regions, as well as precious metal materials such as gold and silver, as well as various jewelry processing equipment. In terms of jewellery sales, Da Luo Tang jewellery products account for about 30% of the global market share, accounting for about 70% of the market share in Hong Kong and Macao. Among them, export products are exported to Europe, America, Middle East, Southeast Asia, Japan and other places. In 2014, Dalutang Jewelry Cluster was also included in “Guangzhou Top Ten Characteristic Industrial Platforms†and one of the 100 key projects for the development of new urbanization in Guangzhou. In June 2015, the organization established the Dalutang Jewelry Industry Chamber of Commerce, which has more than 500 member companies. The Dalutang Jewelry Industry Group formed a “group army†to build a “Linger Dream†in Luotang. Due to its industrial advantages, the industry also described Da Luotang as “Huaqiang North†in the Chinese jewelry industry. Why is the Da Luotang jewellery industry famous in the world? The jewellery industry of Panyu Daluotang is famous for its novel design and exquisite craftsmanship. Among them, the level of cutting and grinding technology is second to none in the world, and the high degree of specialization of each process, occupying the commanding heights in the field of jewelry processing, with the "Jewelry Temple of Heaven and the Hall of Prayer" The jewellery craftsmanship for the masterpiece is world-famous. It is because of the persistence of high quality that it has a reputation of being world-renowned. Butterfly Road Da Luotang Jewelry Town was born In recent years, Shatou Street in Panyu District has compiled the industrial development plan for the Dalutang Jewelry Cluster Area, focusing on “the specialized distribution center of global jewelry trade, the leading jewelry processing base in China, and the important jewelry creative design leader in Chinaâ€. The development orientation, continuous improvement of the business environment, and vigorously promote the transformation and upgrading of the traditional jewelry industry. The environment has changed from butterfly to butterfly. Revitalize land resources by “three old†transformation methods, transform shops and old factories in Daluotang area. At present, there are 17 commercial and trade projects completed and under construction, of which 11 have been put into use, with a total construction area of ​​over 50,000 square meters. M, more than 1,400 shops. At the same time, we must do a good job in environmental improvement and upgrading. The city and district have allocated more than 30 million yuan of special rectification funds to carry out environmental comprehensive improvement projects for the Dalutang jewellery gathering area, including the upgrading and upgrading of municipal facilities, and the “three linesâ€. The project, image display, publicity and promotion, and safety monitoring system engineering are three major parts, and various remediation projects have been basically completed. Today, the Da Luo Tang Jewelry Town has a new look. The newly laid asphalt roads clean, heavy traffic and orderly, one after another, re-finishing of jewelry trading center exudes modern fashion sense, glad to meet with guests from the clerk. Development ideas change. The first is the combination of “researchâ€, “creation†and “production†to enhance the level of “innovation leadingâ€. Relying on the professional designer platform such as “Zhongchuang Jewelry Design and Innovation Centerâ€, the professional ability of more than 160 professional design companies and studios distributed in Dalutang will be integrated into the trend design culture. At the same time, positive Promote the work of Da Luotang and Guangzhou Academy of Fine Arts “School Groundingâ€, set up the Dalutang Jewelry Design and Research Institute, carry out design professional training, and improve the overall level of local jewelry design. The second is the combination of “tourâ€, “purchase†and “entertainment†to enhance the new level of “traditional industryâ€. Signed a framework agreement on tourism project cooperation with economic and trade departments at all levels to build an AAAA-level scenic spot for the Dalutang Jewelry Culture Tour and develop the economy of the business travel business. The third is to "reward", "teaching" combine to enhance the level of public tasting jewelry. To is located in Panyu museum's large Luo Tong jewelry Culture Expo, training institutions and well-known brands of fine jewelry collections as a base to the general public introduce visitors to the history of jewelry and cultural development, showing jewelry rarity, quality, jade multicolored raw material , jewelry production equipment, etc., publicize relevant science common sense, process flow, etc., showcase the charm of Dalutang jewelry culture, and improve the popularity of Dalutang jewelry craft. Fourth, highlight the "test" to enhance the credibility of the market level. "National jewels quality supervision and inspection center in Guangzhou laboratory", "Chinese General Chamber of Commerce Jewelry Quality Supervision and Testing Center" and a number of testing centers stationed in Luo Tong as an opportunity to provide inspection jewelry, detection, identification, assessment services , carry out quality identification knowledge training, let customers learn the knowledge, buy it with confidence. The fifth is to highlight "teaching" and upgrade the level of traditional crafts. More than 10 jewellery and craft training institutions gathered in the Dalutang Jewelry Town and Panyu colleges and universities to strengthen the match between the factory and the school, vigorously promote order-based training and master crafts training, and pass on blood transfusion and hematopoiesis for the jewelry process. . The sixth is to highlight the "brand" and enhance the brand creation, promotion awareness and market expansion level of the company. We will play an important role in the platform of “Jewelry Brand Incubatorâ€, such as Tianzhu Jewelry and Jinjunhui International Jewelry Promotion Center, and use marketing and internet to help small and medium-sized enterprises create brands and reverse the passive situation of low value-added production and processing. take the production, supply, boldly expand the market, the traditional industry development and growth. Planning development Create a large paint sign in Dalutang Jewelry Town With the holding of the Jewelry Culture Festival, Da Luo Tang Jewelry has become a golden business card for the world jewelry industry. Since last year, Dalutang in Shatou Street has hosted the 2nd Guangzhou Panyu Jewelry Culture Festival and the first Dalutang Jewelry Tourism Shopping Festival, attracting 280,000 visitors and jewellery sales of 110 million yuan. “World Jewelry, Panyu Creation, Panyu Sales "brand value continues to increase. Recently, Guo Hongjie, secretary of the Party Working Committee of Shatou Street in Panyu District, said that after 30 years of development, the Greater Luotang area has accumulated a solid foundation for the jewelry industry. In recent years, the Panyu District Committee, the District Government and Shatou Street have responded positively to the higher authorities. Implementation opinions on the planning and construction of characteristic towns, learning the successful experience of building a characteristic small town in Zhejiang, adapting to local conditions, conscientiously doing a good job in the preparation of industrial development planning and environmental improvement in the Greater Luotang area, and striving to create a production and research area, exhibition and cultural exchange. Districts, jewelry creative office areas, jewelry commodity trading areas, living supporting areas and other five districts of specialized jewelry towns, the project construction progress has achieved remarkable results. Nowadays, the Dalutang Jewelry Town, which integrates the industrial chain elements of “research, creation, production, tourism, purchase, entertainment, appreciation, teaching and testingâ€, has emerged as the times require. The government will take advantage of the situation and use the jewellery town to drive the innovation and development of the jewellery industry in the Greater Luotang and other parts of Panyu. Among them, the Jinjunhui International Jewelry Promotion Center was established. According to the classification of diamonds, gold, silver and colored stones, the design, crafts, products and packaging of the Daluotang area were combined to join hands with the small, medium and small micro-enterprises in the town. Set up an industry "aircraft carrier", jointly promote, promote, create brands, open up the domestic market, set up sales points in first- and second-tier cities, do product planning, publicity, promotion, and reverse the jewelry processing and foundry bases in the Greater Luotang area. Passive situation, created as "the first place, origin, and place of the international jewelry brand." At the same time, it guided the jewellery enterprises in the jurisdiction to accelerate along the “Belt and Road†to expand overseas markets, launch the brand, and establish the status of Dalutang Jewelry Town in the global jewelry industry. Next, Shatou Street will strengthen overall coordination, with the theme of jewellery design and development, innovative production technology and craftsmanship, focusing on brand planning, promotion and promotion, design creativity and production technology competition, and development of jewelry tourism industry. Promote the unique advantages of Da Luotang in the design, development and production of jewellery, gather more excellent jewellery design talents, and leverage the “artisan spirit†advocated by the government to continuously improve the gold content of the jewellery industry and make “World Jewelry, Panyu Manufacturing†"Become "World Jewelry, Panyu Creation" and "World Jewelry, Panyu Sales".
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