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Speaking of home textiles, everyone pays more attention to bedding. In fact, towels, curtains and carpets belong to home textiles. In 2012, it was considered to be the coldest year in the home textile industry, but the rise of e-commerce and the rise of towel companies made us see the whole industry full of sunshine.
In the field of spinning e-commerce, you may pay attention to Boyang Home Textiles and Luolai Home Textiles, which won the first two years respectively. Maybe you will find more fashion rookies like Taiping Bird Home Textiles and Home Textiles. Do you find the strength of the towel field? Is the brand rising?
At the 95th Central Conference, the Golden Weaving Industry was unveiled in the largest pavilion of the audience. The imposing towel wall, the products related to children's bathroom and the bedding brand of the company are based on the new products of the poet. The theme is “Nature enters you. "Home", forming a strong gas field.
Li Guanghui, vice president of Jinhao Group, said with a smile that although the environment was not good in the past year, the Jinye weaving industry started from Xiaojiafang and started to grow. Last year, it maintained a growth rate of more than 30%, among which the gold towel was in electronics. The business field is very gratifying, with sales of more than 40 million and planned sales of 100 million yuan this year.
Also in 2012, the e-commerce field also performed well with Jie Liya towels. The sponsors of the "Good Voices of China" column earned their eyeballs. In the 95th session, the model was launched in the form of a model brand show. GRACELAND, a full-line cotton lifestyle brand from Germany, acquired in the year. There is no need to display towel products, and it is also recognized by the majority of agents and consumers. This does not mean that Jie Liya has an unshakable position in the towel industry.
With the increase of new fiber fabric products in the home textile industry in recent years, bamboo fiber has been recognized by people inside and outside the industry, and its antibacterial, health and environmental protection advantages are deeply loved by consumers. Shandong Zhuzhijinjiafang, which has always adhered to the bamboo fiber route, mainly produces bamboo fiber quilts, bamboo fiber underwear and bamboo fiber bedding, with sales of nearly 300 million in 2012. According to Wang Xiaofeng, deputy general manager of Zhuzhi Jinjiafang, after several years of accumulation, bamboo fiber home textiles are on the rise, which is a natural growth and will develop even better in 2013.
Bamboo brocade is different from other home textiles. They will develop products using other new materials such as cotton, Tencel and hemp. However, Zhuzhijin only develops and develops new products in the field of bamboo fiber, so it has bamboo for production, sales and research and development. The brand of Jinzhu fiber home textiles has a good momentum of development. Not only opened a number of specialty stores in the northern market, but also since the establishment of the operation center in Shanghai in 2011, the commercial channels of the coastal areas, Hubei, Henan and other places have been successfully opened.
Taidong Towel, which specializes in overseas markets such as Japan, also clearly stated that it will launch two major domestic brands, Duhao and Essen, and recruit agents from across the country. According to Kang Yongjun, deputy general manager of Dadong Towel, after years of domestic market research, Dadong established Shangrou Home Textiles in March, mainly promoting these two major towel brands. The effect at the exhibition was good, not only has several agents and batches been identified. Intention to customers, and has been settled in several major supermarket chains and home stores in China.
In addition, there are also the rise of towel brands such as Gaoyang Sanli, Yongliang, Tuqiang, Yukang, etc. Among them, when the National Textile Association released the trend of the home textile industry in 2012, many people expressed doubts about the steady growth of the home textile industry, but from the towel business in 2012 In terms of performance, we can be a little more optimistic with less anxiety.