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From March 15th to 17th, China International Home Textiles & Accessories (Spring & Summer) Expo will gather outstanding brand enterprises, regional brands, industrial clusters and other exhibitors in the industry to jointly explore the hot topics of consumption upgrading, cultural leadership and brand building. Presenting a unique annual feast of home textiles.
Strong Products Targeting Consumer Demands Since the "Telecultural Industry Development Plan (2016-2020)" was released, brand building has become a hot topic in the industry. How to create a brand and how to create a good brand? The brand awareness in the mind of the textile people was awakened. Strong brands must first give consumers an impression of the brand. This recognition comes from the product. It can be said that good products are the first step to impress consumers.
As one of the exhibitors of China International Home Textiles and Accessories (Spring-Summer) Expo, Sanli Group digs deeper into the pain points of consumer demand in its strong products, continuously improves product design, and differentiates product style and functionality. The product has won market recognition.
"In recent years, Sanli Towel has been adhering to a differentiated product strategy, from the perspective of consumer use and aesthetic considerations to consider the design direction of the product, such as aroma towel series, towels distributed a variety of natural flowers and fragrances, can effectively eliminate the toilet smell Wang Xidong, manager of Sanli Group Planning Department, introduced that, through the improvement of the process, Sanli's products have enhanced the richness of the product based on the original characteristics of the Waffle organization.
As a small category of home textile products, the proportion of the towel industry is not large, but its manufacturing has a university. In 2016, the “Silent†series products introduced by Sam Lee improved Waffle's weaving technology from craftsmanship. The soft honeycomb structure filled with air was fluffy, breathable, light and dry. This series of products has a mottled appearance and uses four colors of white tea, blue ink tea, garro and red wine, giving people a sense of beauty in years. The product is sewn with the original cotton cloth label at the bottom right, and the effect of the “Silent†retro font on the finishing touch is applied to make the whole product's cultural atmosphere come to life. This delicate and unique product design is most likely to attract the attention of consumers in an assortment of counters.
Wang Xidong stated that Sanli's requirements for product manufacturing are improving. Not only should consumers be impressed with green and natural quality products, but they must also attract consumers with a perfect and unique design sense. It is understood that the "Zen tea blindly" green tea fragrant product manufactured by Sanli has also won the silver medal in the "Zhangye Cup" home textile design competition.
Sam Lee will participate in this year's Home Textiles Exhibition under the theme of "Forest House", presenting a variety of products. "We hope to pass Sanli towel's natural, healthy, environmentally friendly and elegant brand image through the publicity slogan of 'a soft, green awakening'." Wang Xidong said.
It is understood that Sanli Group will exhibit products of the four thematic series of timeless classics, colorful youth, elegant gardens and fairy tale paradise. In addition, NetEase will also be invited to broadcast live online this time to spread Sanli’s new image and new products to more customers and consumers.
As a home textile company in the same field of deep-grained towels, Nantong Dadong Co., Ltd. is blazing new trails in diversified product development and functionality. According to Kang Yongjun, deputy general manager of the company, this time debuting at Home Textiles Show, Dadong will present a wide range of product categories, ranging from regular products such as squares, face towels, bath towels, quilts and bathrobes, to new baby products, and high-end furniture. Clothing series products, bathroom products, travel business products, etc., can be described as readily available.
In response to diversified product manufacturing, Nantong Dadong follows up on the needs of different types of towel products and innovates in many aspects such as raw materials, design, and manufacturing.
For example, Dadong has developed special products that are easy to carry, ultra-soft, absorbent, and anti-bacterial for people who travel frequently or travel, allowing people who regularly stay in hotels to travel green and safely. Patented sponges are made in Xinjiang. Natural high-quality cotton is used as raw material, and comfortable, skin-friendly, healthy and natural are the main products; "Product" series products are selected super-long-staple combed cotton, high weaving density, European Royal style is more noble, dozens of species Color design achieves a full sense of depth in pure colors.
Nantong Dadong has always stressed that we must do a good job of products and products. Kang Yongjun clearly stated that Dadong had only practiced the idea of ​​"making a good towel" for 30 years. Practically doing a good job of products, quality has always been the first place, which is also the lifeline to promote the continuous development of the brand.
Plastic brand deep cultivation of the cultural core If it is said that a strong product is the lifeline of the company's development, then shaping the cultural, connotation of the brand reflects the soft power of the company. From the history of Chanel's development, to the custom history of Savile Row in the United Kingdom, to the story of the time-honored brand of China's time-honored brand... Every brand with a story stays in the minds of consumers not only about the product, but also Contains its expectation and awareness of a good brand. In the textile industry, there are also a group of companies that continue to tap into the cultural image behind the product. While deepening the quality, they also have a unique brand concept. For example, Yueda Home Textiles, which has achieved remarkable results at the Shanghai Home Textiles Fair last year, leveraged on the exhibition's brand image and exhibited products. The person in charge of the company said, "This year, we will continue to use exhibition opportunities to strengthen communication with industry brands and customers. We will also vigorously promote the YUE brand family under Yueda Home Textiles." This reporter learned that this time Later, YUE brand plans to start the domestic market in 2017 and enter the top domestic sales channels.
Coincidentally, Shanghai Hengyuanxiang Home Textiles Co., Ltd., which is also an outstanding enterprise in the home textile industry, will promote a brand new brand in this exhibition --- constant good for 100 years. The brand believes that it will provide one-stop shopping for wedding supplies and a new concept of marriage and cultural services and experiences.
Sun Yuncong, the person in charge of the company, believes that marriage has always been a major event in the minds of Chinese people since ancient times. A meaningful wedding is not only a good memory for new couples, but also carries the best expectations of the two families for the future. “The emergence of a constant brand of 100 years is expected to arouse consumers’ different perceptions of wedding home textile products. We not only provide consumers with a full range of wedding home textile products, but also set up rich experiences based on the cultural background closest to traditional Chinese wedding customs. service."
The reporter has learned that all consumers who purchase a constant 100-year product will enjoy a unique exclusive experience. During the wedding, the brand will provide a "blessings bed" service. The service is derived from traditional Chinese wedding customs. After professional training, Fumiao will present a ceremonial service for about 30 minutes at the wedding ceremony.
"We hope to send the most sincere blessings to every new person, and also bring constant brand ideas and cultural experiences to more consumers for more than 100 years," Sun Yuncong said.
To promote the development of regional brands with points and areas, the brand building is not only a major event of the company, but also a major event that drives the development of the industry. In the process of advancing brand building, many industrial clusters continue to condense the collective strength and convey the strength of regional brands. In this year's textile exhibition, Changxing Textile City will organize local enterprises to participate in the exhibition with the image of “Jupang·Jiangnan Fabric Art Town†and “China Changzhi Weaving Townâ€, showing a brand new look of regional brands.
It is learned that following the attempt to participate in a group exhibition in March last year, Changxing Textile City has achieved a good result in the exhibition and has shown its industrial development characteristics to professional visitors at home and abroad. This year, 27 local companies will still be organized to showcase their home textile exhibitions with a larger exhibition area (about 336 square meters).
"We hope to take advantage of Home Textiles Exhibition to further promote Changxing Textile City's industrial advantages and characteristics to form a regional brand image. Relying on this agglomeration function, it will shape new advantages in the development of the industry." related person in charge, Changxing Textile City Through many years of development, it has formed industrial characteristics. In 2015, it won the title of “Outstanding Contribution Award to the Industryâ€, and Jiapu Town was awarded the title of “Long Silk Weaving Famous Town†and “2015 Textile Industry Innovation Model Cluster Areaâ€.
Taking a point and a face to promote the development of the industry through characteristics has become a new model for promoting the continuous development of regional brands. In particular, in promoting the development of local industries, the construction of Changxing Jiangnan Buyi Town has become an important part of industrial development. It is planned to build an organic industry based on the fashion cloth industry chain and the core, integrating the living services industry including commerce, catering, leisure and so on. The industrial ecosystem will make Changxing Jiangnan Buyi Town a four-in-one town with industry, culture, tourism, and community functions, integrating production, living, and ecology development.
In the era of consumer change, both product strategies and business models have changed. For home textile brand enterprises, in the end how to get through the pulse of products and models? This is directly related to the success or failure of the company in a future war without gun smoke. When the brand name is included in the grand development time, naturally it will be the “Wulin secret recipe†that determines success or failure.