Shanghai Textile: Achieve a gorgeous turn in the transformation and upgrading

The first in the industry, it is the demeanor of China's fashion textile industry leader.

As the leader of China's fashion textile industry, after the innovation transformation in the past five years, Shanghai Textile Group has “eight firsts” and “one leading position”: the market share of automotive textiles is the first in the country, the first in Asia; the three shots of national brands. The market share of underwear has been the first in the country for 21 consecutive years; Shanghai Fashion Week has led the nation's peers, with the influence of Asia's first and the world's fifth; the special military aerospace industry such as ropes is the only one in the country; the polysulfone fiber has the highest temperature resistance in the world; Bamboo green fiber technology is the only one in the country; the international cotton, textile raw materials and textile trading platform is the only in China; the fashion creative park is the first in the country; the textile and apparel trade is leading in the country.

Since 1861, the first power machine silk reeling factory was built in Shanghai. In 1878, the Qing Dynasty established the Shanghai machine weaving layout. Shanghai Textile has a history of more than 150 years and has been acclaimed as Shanghai's “mother industry”. For a long period of time, Shanghai textile industry to maintain a leading position in the country, known as the Shanghai economy "cash cow", created a series of historical glory.

Since the early 1990s, in order to adapt to the transformation of urban functions, Shanghai state-owned textile enterprises have entered a large-scale adjustment and strategic transformation for more than 20 years. Shanghai Textile Group party secretary and chairman Tong Jisheng said, by large-scale industrial restructuring, corporate structure, capital structure and labor structure, the whole industry from labor-intensive textile industry, the service-intensive textile trade, the fashion industry transformation, It has embarked on a road of high-end textile development that combines advanced manufacturing with modern service industry, technology and fashion.

In the past five years, Shanghai Textile Group has continuously deepened the reform of state-owned state-owned enterprises, inheriting the "patriotic spirit", "the spirit of Jingwei" and "fashion spirit" of the century-old textiles, integrating advantages, innovation, national layout, overseas development, and has now grown into a technology as the guide, brand marketing and import and export trade as a support to the textile and fashion industry, advanced manufacturing as the core, has a more complete textile and garment industry chain, bazaars Science and industry for an integrated enterprise groups, multinational prototype has been basically formed .

At present, the Group has total assets of more than 40 billion yuan, 65,000 employees, and 3 listed companies (Shenda shares, leading shares, Hong Kong Luen Thai Holdings). In 2016, the Group achieved operating income of 54.18 billion yuan, total profit of 1.14 billion yuan, and import and export of 5.37 billion US dollars (export 4.26 billion US dollars, import 1.11 billion US dollars). It ranks 276th among the top 500 Chinese enterprises, 44th among the top 500 foreign trade companies, 3rd among the top 100 enterprises in China's textile and garment industry, and the 2nd in China's textile and apparel exports. The achievements of reform, innovation, and transformation and development are remarkable.

Transformation to modern industrial formats

Improve technology content and added value

In recent years, Shanghai Textile Group has made great efforts to enter the high-end manufacturing industry while focusing on the development of industrial textiles while fully withdrawing from low-efficiency and high-energy primary processing manufacturing.

Tong Jisheng said that the narrow traditional textile is spinning and weaving, keeping the body warm. Globally recognized modern textiles can be divided into more than 10 application levels. In addition to the primary functions of clothing and cover warming, it can also be used for industrial use (vehicle, engineering, construction, etc.); it can be intelligent and functional (equipped Wearable technology and special use through functional fibers and fabrics; can be used in aviation, navigation, and aerospace; can be applied to biomedicine and even life engineering.

In view of this, Shanghai Textile has accelerated the research and development of new fibers and new fabrics, such as the trial production and testing of ultra-high temperature resistant polysulfone-rich C919 large aircraft curtain fabrics; the trial production of domestic aircraft carrier landing resistance ropes; the space missions for Shenzhou spacecraft High-tech products such as return cabin guide umbrellas and main parachute fabrics, umbrella straps and rocket insulation are available. At the same time, hotels equipped with smart chip technology entered the high-end hotels such as Guidu; the intelligent garments project also made initial progress.

It is particularly noteworthy that the Group's Shenda shares use technology and capital ties to continuously increase the market concentration of the automotive textiles. Shenyang, Yizheng, Tianjin, Changsha, Foshan Zhonglian and other automotive interior supporting factories have been built, and the number of automotive textile supporting bases has been expanded to 28 in the country. The national market share of automobile carpet primary and secondary accessory products, automobile knitted interior canopy fabrics and automobile seat belts reached a record high, becoming a supplier of major automobile manufacturers such as BMW, Mercedes-Benz and Audi. Acquired a 35% stake in NYX, a US automotive textiles company, to expand from soft decoration to hard decoration. At the same time, it cooperated with the acquired IAC Group to improve R&D and design capabilities and lay the foundation for building a global automotive textile technology center. In addition, the Group is also working on the industrialization of high-tech fibers, fabrics and intelligent technologies.

Once upon a time, there was such a view that the textile industry was a sunset industry and a backward industry, far less supportive of the national economy than industries such as automotive electronics. However, in Europe and the United States, the textile and apparel industry branded with fashion is one of the industries with the highest added value.

Zhu Yong, president of Shanghai Textile Group, said that under the leadership of Shanghai Textile, Shanghai Fashion Week has been in operation for 15 years and has become an important carrier for the construction of Shanghai's fashion capital. Today, Shanghai Fashion Week has signed strategic cooperation agreements with Milan, Paris, London, Tokyo, Germany, the Netherlands, Dubai and other fashion weeks, further enhancing the international influence of Shanghai Fashion Week, and releasing more than 150 works in two seasons each year. The total number of participants in the event exceeded 200,000, and 150 domestic and foreign media promoted Fashion Week, with a radiation coverage of 300 million people. The internationalization of Shanghai Fashion Week continues to increase, attracting international buyers, fashion brokers, internationally renowned designers, and international fashion media, expanding international influence and forming new development resources.

At the same time, the Shanghai Fashion Apparel (MODE), which is the first in China's fashion field to be established with the Fashion Week Show, successfully docked domestic and foreign buyers and institutions and became the largest ordering season in Asia. The exhibition area reached 20,000 square meters and the participating brands reached 1,100. With more than 20,000 professional visitors each year, the commercialization of Shanghai Fashion Week has been greatly advanced, becoming the benchmark for China Fashion Week and the most dynamic fashion week in the world.

Starting from fashion education, eco-chic environment, cultivate new talent and new fashion industry links new formats. In June this year, Shanghai International Fashion Education Center of Shanghai Textile Group signed a contract with the world's top fashion design institute, Marangoni College, in Florence, Italy, to cultivate world-class fashion designers, fashion buyers, display designers and other Chinese fashion industries. Scarce talent. In the aspect of fashion physical space creation, the focus is to enhance the connotation of the fashion park, transform, update, and develop in depth, create Shanghai urban fashion landmarks, and improve the efficiency of stock assets. Among the more than 60 creative industrial parks under the group, the municipal creative industrial parks account for one-seventh of the city's total. At the same time, the Group's cultural and creative industries began to go out of Shanghai to promote fashion and life textiles. The first to go out of fashion and creative industries project Shaoxing "Water Street No. One" Wen Chong Park, by the local high praise.

In the brand building, it also spares no effort. In recent years, a number of well-known national brands such as Minguang Home Textiles, Conch Shirts, Queen's Towels, and Phoenix Blankets have made new branches and renewed their vitality. 80-year-old domestic products three shots brand in the country has been the basis of 2800 sales terminals, and actively respond to the impact of traditional electricity supplier business model, in major cities closed 200 traditional street, the line side of the corner store The store opened up more than 800 “U·LOVE·Three Guns Living Museum”, and at the same time opened up online omni-channel sales to explore new fashion consumption.

Strengthen party building

Providing tremendous energy for transformation and development

The textile group persisted in raising the banner of the party, constantly innovating and strengthening the work of party building, and provided tremendous political energy for the transformation, upgrading and reform of Shanghai textile.

First, continue to carry out thematic activities within the party, strengthen the education of party members, strengthen the "four senses", and be the vanguard of internationalization and marketization. The party committee of the group has innovated the "6+3*2" organizational life mode, and the party members' education and management are solid and effective.

Second, efforts were made to consolidate the party's dual-base work. Every year, thousands of party members entered the party school and 100 secretaries entered the party school. The branch reached the standard and the promotion of normalization. The election of the election, the party affairs, and the party representative system were solid and powerful. Party members and party branches have been praised and recommended by the Municipal Party Committee Organization Department for their first-time competition for 100-second micro-video selection.

Third, talent cultivation is firmly in place. In response to outstanding problems such as talent gaps, we have solidly promoted the talent strategy. In the past five years, we have carried out 30.200 special training courses, trained young reserve leaders and trained market-oriented and internationalized talents; and launched the Youth Advanced Business Management Training Course and “6+6” Training courses, targeted training of "national layout, overseas development" talents; holding 80 post-middle management positions apprenticeship assistant training classes, training middle-level cadres reserve talents. Hold a talent work conference, put forward the talent team construction goals and supporting policies, and the 30.70 talent introduction plan. Through a series of measures, the contradiction of talent shortage in the transformation and upgrading has been alleviated.

Fourth, strengthen the construction of the punishment and prevention system and build a leading team that is loyal, clean and responsible. Each year, the Group determines a theme to hold a party-style clean government conference, and conducts a centralized summary and comprehensive arrangement on the basis of the party's style and clean government. In order to strengthen the system to protect the integrity, supervision and promote the integrity, the group has established two major systems. That is, the "1+7" system system, "1" is the formulation of the "Detailed Rules for the Rational Determination and Strictly Regulating the Performance of Business Leaders and the Management of Business Expenditure", with emphasis on clear management scope, requirements and management methods, "7 "There are seven corresponding supporting measures to strengthen the behavior management of leaders." At the same time, an internal inspection system was established. The party committee of the group integrates departmental forces, and the Commission for Discipline Inspection takes the lead. The discipline inspection and supervision, risk control auditing departments and the grassroots senior party committee members form an inspection team to conduct full inspections of the direct management units, find out the problems, publicly report them, and timely implement and implement corrective measures. Ensure the healthy and orderly advancement of the Group's reform and development.

The fifth is to inherit the excellent historical and cultural genes of textiles and use the intangible assets of the century-old textiles. The party and government of the group attach great importance to fostering the soft power of enterprise development. On the basis of continuing to promote the construction of corporate culture, in 2016, the corporate culture improvement project was carried out around marketization, internationalization and fashion development. Through the whole staff launch and series of activities, the outstanding historical and cultural genes of Shanghai Textile, characterized by the "three spirits", are the textile patriotism, the spirit of textile latitude and longitude, and the innovative textile fashion spirit. Responsible culture, can be culture. The formation of "coordinating the development of 100-year outstanding genes and elements of the times", matching with the Group's development goals, in line with the Group's realistic conditions and development trends, echoes the expectations of the textiles of the past generations, and has a solid foundation and social foundation. The Group's cultural concept system has become a new driving force for the Group's “integration advantages, national layout, and overseas development”.

Sixth, the party and government have joined forces to fill the shortcomings and break the bottleneck. According to the annual work objectives, we will find a group of basic work that must be solved at present and is a milestone for medium and long-term development. Organize the top ten campaigns. In the past three years, we have identified 69 projects and established the “Ten Campaign Campaign Week Report”. The system, organizes the power to supervise the implementation, consolidate the responsibility, and effectively accelerate the advancement of key projects.

Recently, under the guidance of the Municipal Party Committee and the Municipal Government, under the guidance of the Municipal State-owned Assets Supervision and Development Commission, the joint restructuring of Shanghai Textile Group and Oriental International Group has started. Through strong alliance, strong complementarity and business integration, team integration and cultural integration, the two major groups will amplify their original advantages and form new advantages.

Tong Jisheng said that the future, the new group will have a new development in the textile and clothing import and export business, domestic trade, international logistics, health, and other aspects of cross-border electricity supplier, to play the role of a bridgehead in Shanghai free trade zone "along the way" construction, The role of the new group in the construction of the Shanghai International Trade Center will be played, and the main force in the Shanghai Import Expo next year will become the carrier fleet of the integrated trade industry of “global layout and transnational operation”.

National layout overseas development

Has a prototype of a multinational enterprise

Internationalization is an important strategic direction for the transformation of Shanghai Textile Group. The Group has proposed a 48-word transformation task.

12 words in the transformation direction: concentrated advantages, national layout, overseas development; 20 patterns of transformation: African raw materials, European and American design, Asian processing, China integration, global sales; transformation goals 16 words: global resources, China integration, Shanghai headquarters, global sales .

A series of strategic initiatives were implemented around these 48 words. Through the implementation of "6+6" linkage, integrate the three markets of Shanghai, China and the world, and use three resources. First, Shanghai is the basic origin, radiating the coast, infiltrating the mainland, realizing the sale of real estate, developing fashion real estate, exporting fashion park management, making national articles, and proposing national brands to “go into the country and go abroad”. The second is to seize the opportunity of building the “Belt and Road” to “go global”, promote the internationalization of the group, open up new development space in the blue ocean, seize the “6+6” domestic and international market linkage, and rely on the layout of the two listed companies in the country. 28 automotive textile bases and nearly 3,000 brand sales terminals, establishing six regional companies; simultaneously “going out” according to overseas business and market characteristics, developing different functions in different countries, regions and existing overseas windows Six major overseas companies.

At present, a number of projects have achieved significant results or begun to break through. For example, in Shanghai, seize the advantages of the free trade zone, build an international cotton trading center platform, integrate national and global cotton, cotton yarn , cotton and other textile raw materials resources and customers, and attract global peers to enter the market in one and a half years, professional trading members 182 companies are expected to trade in excess of 10 billion yuan in 2017. The marketization and international operation of the cotton exchange center promoted the reform and improvement of China's cotton purchasing and storage policy, improved the ability of cotton production and trading services, and began to gain market voice in the international cotton market.

In the developed country markets, we will actively carry out international cooperation around the core competitiveness of enterprises, gather resources, aim at the high-tech textile technology and strong competitiveness, and carry out sustainable centralized acquisition of products, markets, technology, teams and capital. In the past two years, it has acquired US NYX, IAC, foreign trade functional companies and Hong Kong Huilian and Luen Thai and other companies. In the past three years, it has invested a total of 5.89 billion yuan to acquire ten enterprises, achieving consolidated income of 15.33 billion yuan, total profit of 1.08 billion yuan, and net profit of 410 million yuan. Increased the production capacity of customers, design, channel resources and high-quality manufacturing in the Japanese and hairdressing markets, making up for the shortcomings of modern low-cost manufacturing capabilities and enhancing the core competitiveness of the Group. After the total number of employees has dropped from the 550,000 army in the 1980s to 15,000, the first time in 30 years, the total number of employees and the scale and efficiency have risen simultaneously, and the evaluation of corporate strength and social reputation has been on the rise.

In developing countries, proactively deploy labor-intensive, low-cost manufacturing capabilities. In the African sweater manufacturing plant, spinning mill, clothing packaging processing plants in Southeast Asia, Myanmar, Laos, Bangladesh, Vietnam, the Philippines, and planned actions in Central Asia and Eastern Europe.

At present, the group has begun to take shape of multinational enterprises: 65,000 employees, more than 50% overseas; 90 manufacturing companies, 40% overseas; manufacturing income increased from 5 billion yuan to 20 billion yuan, accounting for 30% of the group's revenue. Among them, the car interior is the second in the world, the third in the world, and the fourth in the world. The import and export of textiles and garments has been among the best in the past six years, including the first in four years and the second in two years in the country. In recent years, Shanghai Textile Group has expanded its scale and expanded its size through capital operations and international mergers and acquisitions. At the same time, we attach great importance to actively improving the quality of operation through the enhancement of connotation.

First, promote the formation of foreign trade orders - planning and design - proofing - processing - logistics - sales systemic capabilities. Through appropriate investment, we will improve the design proofing center and fabric center of foreign trade enterprises, adopt flexible mechanism, and use the adsorption designer for me, and strive to transform from OEM-ODM-OBM.

The second is to promote the formation of market location, product categories and grades of structural capabilities. For example, the cotton trade in imported Central Asia has been expanded to provide support for three-gun production to reduce costs; export fabrics to Bangladesh, and low-end garment products are produced in Cambodia and Bangladesh. Cooperation with Denmark to carry out the import and export fur business, starting from scratch, reached 800,000 in the first half of this year. After the acquisition of Huilian and Luen Thai, they actively promoted their high-end products from North America to Europe, Oceania and Asia. The development of non-spinning business, the import of baby milk powder, fresh milk and nickel ore is among the best in the country.

Third, promote internal and foreign trade linkages, import and export linkages, and foreign trade and foreign trade linkages to form the overall competitive advantage of the association. For example, leading foreign trade plays the advantage of high-quality product supply chain, realizes the design and purchase and manufacture of knitted sweaters, shirts, down jackets, sweaters and shoes and domestic brands, and uses domestic trade products to produce domestic trade products to improve fashion and quality; Defulun and Hong Kong Luen Thai Holdings cooperate in the development of product fabrics in the field of sports and leisure; mergers and acquisitions companies and the group's enterprises, import and export two-way linkage, national brands integrate foreign resources for design and production, change the appearance and establish an image. Foreign investment is used to drive foreign trade, and foreign trade is used to promote overseas investment and complement growth. At the same time of business matching, through cross-cultural management, in the process of learning advanced foreign management concepts and mechanisms, integration of innovation and development. So far, all projects acquired since 2015 have achieved the expected benefits.