The opening of the 21st Ningbo International Fashion Festival, the old-fashioned clothing company is blowing "customized wind"

On the morning of the 19th, the 21st Ningbo International Fashion Festival opened at the Ningbo International Convention and Exhibition Center. The exhibition has more than 40,000 square meters and more than 1,800 booths, and more than 200 clothing brands participated. The reporter noted that as consumers' tastes become more and more "squeaky", many old-fashioned clothing companies in Ningbo have begun to focus on the private custom market for trendy clothing.

1 Ai Mei launched the TV drama "role costume" customization

In the exhibition hall of Aimei Group, Yin Heming, the general manager of Aimei Group, told the reporter that since its establishment in 1979, the company has been adhering to the craftsmanship. In more than 100 processes of a coat, 40% of the processes are still hand-made. Sewing. "This is the heart of the craftsman, it will not change, the change is how to better serve the customers." Yin Heming said that 10 years ago, the age of clothing has spanned 10 years, but now it has been reduced to 5 years, personality Chemical clothing has become the first choice for people. Therefore, in addition to mass production of garments, they have quietly shifted the modern large-scale factory production to high-end customization and private customization.

Ai Mei designer AMY introduced that Ai Mei's coat is the fist product of the company. This year, a number of film and television dramas "character clothes" have been specially listed, and it has become a hot commodity for many white-collar workers and beauty lovers. In the hit TV series "My First Half Life", Ma Yizhen played Luo Zijun, wearing a red coat, showing the feminine and gorgeous of women, and Iami's first privately-tailored "Luo Zijun" red coat has been off the assembly line. Yuan Jing, who plays Yuan Quan, is a successful professional woman. The natural and elegant "Tang Jing" clothing has also been customized for the first batch, becoming a hot commodity for some senior professional women in many first-tier cities such as Shanghai and Guangzhou.

AMY said that the popularity of this year's clothing is neutral, women's wear is more elegant and free, men's wear is more self-cultivating three-dimensional. In general, the H-type is more suitable for young women, and the X-type is biased towards older women, so they will provide the most appropriate version when customizing their customers.

2 Youngor acquires American menswear brand

The Yalgo Pavilion in Hall 1 is elegant and elegant. Last year, Youngor Group cooperated with world-class fabric manufacturers such as Zegna to develop and launch Youngor's high-end independent brand, MAYOR. This year, Youngor acquired the 130-year-old Hart Schaffner Marx brand and made a Chinese transformation of its products. Hartmark is one of the most benevolent brands in the brand, creating the first such as the first zipper, the first fabric testing laboratory, and the brand has now laid out 447 stores nationwide. According to reports, the brand's sales in China this year is expected to achieve substantial growth, and its growth rate will far exceed its performance in the US market.

3 Shanshan's "Super Fan" clothing shiny clothing festival

For Shanshan, the highlight of this year's clothing festival is to join hands with Deng Chao, the “national captain” of Super Fan, to create a “continuously surpassing” Shanshan personality brand. The goal of Shanshan Garment is to open the “Super Fan” era and provide customers with “personality” customization. According to the introduction of Shanshan designers, the “Super Faner” series is a strategic product line of Shanshan Garment in 2018. It will bring different fashion and beauty to the people. Deng Chao is a super-characteristic character with distinctive personality. "The male star, its image of sunshine, health and change, is in line with the positioning of the "Super Fan" series.

In 1989, Shanshan’s slogan “Don’t be too chic” set off the feelings of men’s clothing in those days. Nowadays, in the brand building, Shanshan covers the leisure young customer group and the formal business group, and realizes the double-line expansion of the brand. In 2018, the road to strategic upgrade of Shanshan clothing brand once again set sail.

4 Luomeng women's clothing has begun mass private customization

Luomeng's private customized service is also vigorously promoted. According to Yan Ludi, regional manager of Ningbo Luomeng Garment Co., Ltd., Luomen women's private custom shop has been fully rolled out in Shanghai, Anhui, Hunan, Jiangxi, Hebei, Shanxi and other places. . In the men's clothing-based pavement, there is a section dedicated to women, models and layouts are free to choose, and designers are tailor-made for customers. It can be said that the ever-changing neon feathers are unchanging and original.