Violet "Life Technology" opens a new retail model of home textiles

Very long time, the Chinese textile industry hat detained at low-end manufacturing, a huge body mass industry, but also makes the pace of industrial transformation and upgrading heavy. In the past three years, companies that have obtained direct sales licenses and applied for direct sales licenses have gradually increased, including more and more textile companies.

Established in 1995, Violet Home Textiles Technology Co., Ltd. (hereinafter referred to as “Violet”) is one of the well-known companies that have entered the direct selling industry. The products start from the simplest sheets, quilts and pillowcases. Today, Violet Home Textiles has developed into China. Large home textile technology co., Ltd., one of the top ten brands of home textiles.

Life Technology: the combination of fashion and health

Beginning in 2010, in the face of increasingly serious environmental pollution problems, social pressure problems and sleep health problems, Violet began to invest huge amounts of money in the design and development of bio-spinning. Violet Home Textiles takes care of human health and sleep, and combines Nantong University, Suzhou University, Donghua University and many other university research institutions, as well as an academician workstation with the Chinese Academy of Engineering to conduct in-depth research on functional home textiles and healthy sleep. In the year, it cost nearly 100 million yuan, and successfully developed microcapsule planting technology, negative pressure flash explosion technology, probiotics dormancy regeneration technology, biological antibacterial technology, cleaning bacteria and anti-mite technology, sleep health technology, essential oil SPA technology and negative oxygen ions. Violet Biotechnology, including patents such as generators, has been successfully applied to bedding products.

This has created a new standard of healthy clean sleep, and the beneficial elements such as probiotics, hyaluronic acid, coenzyme Q10, negative oxygen ion, lavender essential oil and marine dew added to the bedding make the traditional home textile products used in our home have a healthy sleep function. Let people enjoy healthy and comfortable sleep in the current social environment with fierce competition, environmental degradation and stress, so as to enjoy a healthy and happy life.

Judging from the current direct selling industry in China, most of the enterprises are mainly health products, cosmetics and daily necessities, and the phenomenon of homogenization is more serious. Moreover, products such as health products and cosmetics are highly costly in terms of publicity and education, and people will be cautious when choosing such products. However, the home textile category is different, it requires almost no education, because everyone has to cover the quilt to sleep, and every household must use it, which is a rigid demand. Together with Violet's unique biotechnology patent technology, it has implanted hyaluronic acid, probiotics, lavender essential oil, coenzyme Q10 and other beneficial elements on the quilt's bedding, and established its own technical barriers. It is a leading enterprise in domestic technology home textiles and functional home textiles.

The birth of Violet Biotech combines fashion and health in an excellent form. In particular, it is a technology that does not damage the comfort of the fabric itself, and adds flavor to it. It is also in the process of production design, it will not affect the aesthetics and fashion of its design, and it will only be comfortable. When you use it, you can feel the softness of the bedding. Even the consumer said after using it, "I just want to sleep as soon as I hold it."

At the same time, the successful development and production of Violet Biotechnology has also indicated that the traditional home textile industry has begun to transform into a healthy functional home textile. The experience of healthy home textiles is no longer only for the quality of fabrics and quilts. Standards, but the development of individual health needs. Based on a number of patented technologies, Violet strives to create a life-saving sleep for consumers, to protect consumers' sleep and to care for every sleep of consumers.

Micro-proxy mode: low threshold and large traffic

When the Internet became the label of an era, human society seemed to be thrown into a blockbuster. Almost all industries have been challenged as never before. Traditional sales are squeezed by e-commerce and micro-business, and channels are short. The board is quickly exposed. Traditional home textiles are no exception. Products generally need to go through several links to reach consumers. This long supply chain not only reduces the timeliness of products, but also increases the cost of products. In the face of severe market conditions, Violet decided to create a micro-agent model to meet the challenges of the market.

According to the reporter, the sales model of Violet micro-agent started in August 2016, mainly because micro-agents introduced through the mobile phone WeChat circle, and listened to the violet health products in the company showroom. And sell products and health products in the form of product experience and product training. This model is very different from the entrepreneurship more than 20 years ago. Now, micro-agents can obtain the qualification of acting violet products as long as they consume the Violet Bio-tech products to a certain amount. Moreover, micro-agents do not need large quantities of purchases. As long as they share the experience, they can make profits by selling social media through WeChat and other social software.

Chen Yongbing, chairman of Violet Home Textiles, said in an interview: "Since 2012, China's economy, from the perspective of our market environment, feels that the development momentum is insufficient, and domestic physical retailing is generally declining. Then in this case, agents If you expand dozens or hundreds of franchise stores every year, it will become very difficult, because the threshold for opening a store is very high: 150 square meters for opening a franchise store, its rent is 300,000; if it is decorated with the standard of a store brand store At least, at least 2,000 yuan a square, add up to 300,000; in addition, the store is set up to cover 300,000 products. This counts, open a franchise store at least 1 million. Once an expert said, ' Small is king's, as long as the store is smaller and the investment cost is lower, there will be more people opening the store. This is one of the original intentions of our pioneering micro-business model."

The industry said, "Although China's direct selling company has not more than 100, but because of the increasing product homogeneity factors, as well as the extent of demand for talents, and the rise of micro-business model, so that the current domestic direct selling industry competition becomes It is very fierce, and the performance of some old-fashioned direct selling companies has also fallen sharply. Violet Home Textiles has entered the direct selling industry with its micro-agent model, which will undoubtedly bring a clean stream to the direct selling industry. Rigid demand + technology content + offline traditional franchise stores The advertising advantage has the potential to bring huge traffic, even to achieve a blue ocean market."

Healthy sleeping pillow

For more than 20 years, Violet Home Textiles has always shouldered the social responsibility of improving human health and sleep, and escorted the health and safety of home textile products. Caring for life, paying attention to a healthy sleeping environment, and creating a smart and healthy sleep system is the unchanging aim of Violet. The company is brave in taking social responsibility while pursuing economic benefits.

"Employment is the biggest livelihood", violet textile creation date, can be said to solve the employment problem of thousands of people, led by company chairman Chen Yongbing also actively participate in various community charitable cause.

Every year, Chen Yongbing will help poor people in towns and villages to solve their life problems, and vigorously invest in repairing bridges and roads for towns and villages, improving township traffic and facilitating travel for the people. When areas suffering from natural disasters such as floods or snowstorms need help, especially the Wenchuan earthquake. After the incident, he led the Violet family to lend a helping hand in time, donated millions of yuan in the first time and quickly organized the company's employees to donate money for disaster relief, and continued to donate millions of yuan each year for five years. The homeland has made its own efforts; the company is more concerned with the development of talents, freely subsidizes the tuition fees of outstanding poor students from Ningbo University to graduate; advocates the participation of the Violet people in the wheat field foundation wheat field, donate love items for the wheat field library of the Luoding Poverty School in Guangdong, etc. Other public welfare undertakings have the shadow of the Violet.

Chen Yongbing, chairman of Violet Home Textiles, said that pursuing natural, fashionable and healthy, enjoying comfort and advocating elegance is the dedication of Violet brand products. Everyone has an artistic and intelligent dream. Everyone has a longing for natural and comfortable life. Fashion health is the aim of the Violet people to create their faith. Violet constantly creates excellent products that meet the pursuit of comfort, elegance and natural life. Adhere to a beautiful vision: “Let everyone have violet products and enjoy a comfortable and healthy sleep.” It is people-oriented, consistently pursuing natural comfort, and strives to create a fresh and elegant atmosphere for many people. quality life.

In the face of the grim situation of the future development of home textile industry, Violet Home Textile will carry out in-depth research and development of products in the field of healthy sleep technology, and create a new concept store of Violet Healthy Sleep Science and Technology Museum through three dimensions of sleep medicine, sleep ergonomics and sleep environment. . By then, more than 500 franchise stores across the country will be transformed into the biggest booster for every marketing person who joins Violet's healthy sleep business.