Shengze, the famous “Silk Ancient Town, Textile City, and Fabric Capitalâ€. As a traditional industry and advantageous industry in Shengze Town, the textile industry has achieved rapid development in recent years. At present, the town has 3.25 million tons of spinning capacity, 12 billion meters of weaving capacity, and 3 billion meters of printing and dyeing finishing capacity. It owns well-known large-scale textile enterprise groups such as Hengli, Shenghong, Yingxiang and Fuhua, and owns two A-share listed companies in the Oriental Market and Antarctic E-commerce, and two new three-board listed companies in Huajia Silk and Chuxing Fashion. “Shenghongâ€, “Fuhua Weavingâ€, “Delâ€, “Sangluo†and “Hengyuan†5 famous Chinese trademarks, “Shengze Weaving†and “Silk Dyeing and Finishing†2 famous collective trademarks of Jiangsu Province. The Oriental Silk Market in Shengze Township was established in 1986. After more than 30 years of development, it has become the national foreign trade transformation and upgrading demonstration base and the national integrity demonstration market. The current market area is 4 square kilometers, from all over the country. More than 6,800 silk textile merchants operate more than 10 major categories and thousands of varieties of textiles. In 2017, the market transaction volume reached 117.3 billion yuan, exceeding 100 billion yuan for five consecutive years. At present, Shengze Textile Industry has initially formed an industrial chain from silk spinning, chemical fiber spinning, weaving, printing and dyeing, textile deep processing to garment finished products, and an integrated system integrating R&D, production, marketing, logistics and service. It has become the main production base, export base and product distribution center of silk textiles in China, and is moving towards building the largest and world-famous silk textile production base in China.
Jiangsu (Shengze) Textile Expo (hereinafter referred to as “Shengze Textile Expoâ€) is an important window for Shengze textile industry to show to the world. After four sessions, the influence has been radiated from Jiangsu to the whole country, and brand recognition It has also been greatly improved, and has received extensive attention from the Chinese textile industry and various media across the country. The four exhibitions successfully held before, the accumulated exhibition area exceeded 40,000 square meters, and the cumulative number of visitors reached 175,000. The total amount of intentional transactions between the two parties was over 3.6 billion yuan.
On October 16-18, 2018, the 5th Jiangsu (Shengze) Textile Expo will sail again. In this year's Textile Expo, we will continue to adhere to the positioning of “Building Platforms, Excellent Services, Expanding Business Opportunities, and Promoting Transactionsâ€, and strive to expand the brand influence of Shengze Textile Industry Cluster and show the source of “Chinese fabrics see Shengzeâ€. power.
Compared with the previous textile expo, this year's Shengze Textile Expo will show the following characteristics:
Feature 1: The exhibition area is more precise, and the whole industry chain exhibition platform is built.
In recent years, Shengze Textile Industry has made innovations in high-tech fiber, high-end textile equipment, information application, design creativity, brand marketing, etc., and achieved remarkable results. In order to fully demonstrate the results of these transformation and upgrading, in addition to retaining the previous functional fabric area, formal wear/fashion women's fabric area, popular fabric release area, sports/leisure fabric area, silk finished product trading area, home textile/bags, Outside the fabric area, outdoor sports ready-to-wear display area, textile machine parts display area, new fiber new material exhibition area, imported (fine) fabric area and digital printing technology exhibition area, the knitted fabric exhibition area and the printing and dyeing finishing area will be added. At that time, the exhibition area of ​​the entire exhibition will exceed 10,000 square meters, and the planned booth will reach 340. A large exhibition platform will be formed through the whole industry chain.
Features 2. The supplier resources of the exhibition are more three-dimensional, and the quality of the buyers is improved.
After four years of accumulation and self-precipitation of the exhibition brand, the brand effect of Shengze Textile Expo in the industry has taken shape. After the conclusion of the 4th China Textile Expo, the enthusiasm of the 5th China Textile Expo will be well verified. Not only the local well-known textile companies Hengli Group, Shenghong Group, Huajia Group, Fu Hua Shijia has a long-term forecast. Foreign companies such as Shanghai Loulan Textile, Zhengzhou Chenglin Textile, and Zhejiang Guxiandao Chemical Fiber Group have also signed up. Up to now, 340 booths planned by this year's Textile Expo have been booked in advance by exhibitors. 1/3. In particular, the active participation of textile companies outside the Shengze area has made the textiles supplier resources more three-dimensional.
While building high-quality exhibitor resources, we pay more attention to the invitation of high-quality buyers. To this end, we plan early action, take the initiative to attack, expand the procurement resources in all directions and multi-channels, and invite professional buyers both inside and outside. At present, we have already sent invitations to foreign buyers from the United States, Germany, Poland, Italy, Turkey, Saudi Arabia, etc.; and many large domestic foreign trade companies such as Shanghai Textile Group and Sufang Group, as well as crackers, Vanke Eslite, and Han Duyi. The purchasing staff of the well-known domestic clothing e-commerce platform, such as She, October Mommy, are actively approaching and inviting them to come to the procurement during the exhibition.
Feature 3: New fiber and new materials are displayed in a concentrated manner, conveying the new trend of “intellectual creation†in the industry
From "textile manufacturing" to "textile wisdom", although there is only one word difference, it means a change in the development of industry and enterprises. In the three-day exhibition, Shengze Textile Expo will continue to work together with China Textile Information Center to create a theme exhibition area for China's eco-friendly fabric trends, and through the 2018/2019 China Eco-friendly Fabric Competition series, the latest “intelligent†Ecological and environmentally friendly fabric products were delivered through the exhibition at the first time. The new fiber and new materials exhibition area of ​​this exhibition will also start from the source, and will present the latest and most valuable raw material fibers to the industry. At that time, everyone will see at this year's textile fair that no matter whether it is a leading enterprise with strong comprehensive strength or a special enterprise with special characteristics, it will compete to show the most cutting-edge and most valuable "zhizhi" fabrics. And "intelligence" fiber.
Feature 4: The clothing conference will be held concurrently, and the supporting activities will be wonderful.
During the textile expo, the China Garment Conference will be held concurrently. The China Apparel Conference is the largest, highest specification and most authoritative industry conference hosted by the China Garment Association. At that time, hundreds of nationally renowned garment enterprises covering the top 100 garment enterprises in the country will be poured into Shengze, and the Shengze Textile Expo will be seamlessly connected. At the same time, in order to further enrich the exhibition connotation and enhance the quality of the exhibition, during the Shengze Textile Expo, the organizers will prepare a series of exciting supporting activities, such as holding textile quality testing standards forum, new fiber application and trend seminar, domestic and foreign. Sellers and other series of supporting activities, industry experts from different fields, will discuss market information and industrial technology with exhibitors during the exhibition, so that exhibitors and merchants can also access the latest in addition to trade docking at the textile fair. Sharp views, cutting-edge ideas, and capturing the most fashionable trends.
Feature 5: Fine service upgrade, "nanny-style" service to create a new image of the exhibition
In the past four sessions of Shengze Textile Expo, the organizer's refined service has been praised by exhibitors. This year, this refined service will be upgraded to “nanny†service by the organizers. In order to protect the copyright of the products of the exhibitors, the organizer will invite professional organizations to carry out the consultation and copyright protection of textile intellectual property at the exhibition site; at the same time, the business center will be set up and equipped with business center, volunteer translation, security patrol, wireless Internet access. And other security services. In addition, during the textile expo, the organizing committee will continue to open a free accommodation application channel for buyers on the official website of the Textile Expo and WeChat public account. All domestic and foreign purchasers who have registered on the Internet and WeChat public account can submit accommodation. Apply, after verification by the organizer, you can enjoy one night of free accommodation.
Feature 6: Internet + Exhibition, to create a never-ending online Shengze Textile Expo
The strong Internet atmosphere at the exhibition has always been a major feature of Shengze Textile Expo. This year's show, Internet + will be more widely reflected. For exhibitors, well-known Internet companies such as China Silk Network, Juli Technology, and Huahong Software have signed up for the exhibition early. At the same time, the organizer will continue to launch the online textile fair at the Shengze Textile Expo. The online textile expo will match the products of the exhibitors with the QR code in advance, and the merchants will scan the code with the mobile phone at the exhibition site. Inquire about the fabrics of the exhibitors and contact the fabric developers directly. In addition, in order to reduce the time for the audience to queue up for the exhibition during the exhibition, the organizer will also provide WeChat appointment registration and online reservation registration fast channel, so that the exhibition can achieve the perfect combination with the Internet+.
Editor in charge: Xu Yuehua
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