Jin Qi: I hope that the power of underwear can become a global enterprise

幂姿 - MIZI

The power of the underwear founder Jin Qi

In May 2018, Jin Zi, the founder of Powerland underwear, sat in a spacious office and waited for the visit of Italian friends. The power brand that she has created is booming. With over 100 million sales, it has now reached cooperation with foreign customers and made great strides in overseas markets. All this happened in just four years.

Origin: Past and present with foreign customers

A usual but workday, there was a little commotion at the head office of the power position underwear, all because of the Italian guest GINO's visit. As a good friend of the power-form underwear founder, Gucci, the GINO visit is quite profound.

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Italian guest GINO poses with power-mate colleagues

Different from previous meetings, this time, GINO has fully understood the business model of PowerZone, and deeply agreed with the social media's explosive business model, and hopes to establish formal cooperation with PowerZone. To talk about the story between GINO and Jin Qi and Power Power, we must start from 2012.

That year, the power generation founder Jin Qi in the LED screen trade circle is still a fledgling newcomer. At an exhibition, she took an active, professional and patient attitude to the Italian customer GINO. GINO gave her a single, 430 cabinets and more than 2 million yuan. However, after shipment, this batch of products had quality problems in Italy. Jin Qi volunteered to solve problems for the customer. She took the engineer and went to Italy to start worrying about the customer. They had to remove all the LED screens, replace the resistors, and then reinstall them in half a month to make everything work perfectly.

When they arrived in Italy, they started a crazy mode of working all night. Working from 9 in the morning to 10 in the evening, they fight side by side and fight on the front line. Jin Qi completely forgot her female identity. Every day, together with an engineer, the 8 kg box was removed and installed. On the last day, due to time constraints, they continued to work for a full 24 hours. In the middle of the night, they are still working. Suddenly, a flight case lid collapsed during the dismantling process, and Jin Qi did not have time to dodge. As a result, the case body slammed directly on the hand and immediately bleed.

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Jin Qi and foreign customers at the exhibition

In this case, it was understandable to choose to rest and rest. After all, it was indeed hurt. However, Jin Qi did not. She scrubbed the wounds in the bathroom, wiped her tears off her face, and smiled after leaving the house. She immediately put into stressful work. What she thought was: "I want to help customers solve this problem, and I can't live up to the customer's trust in me. If I disregard it now, my colleagues couldn't complete such an arduous task." With this idea, she succeeded. Complete reloading tasks for 430 cabinets.

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Jin Qi and the Italian customer GINO

When the task was finally completed and all the LED screens were on, Kimcher smiled with joy and she knew she had managed to resolve the crisis. Through this incident, she not only succeeded in turning “danger” into “security”, but also won the trust and respect of Italian customer GINO, and established a deep customer relationship with GINO. It is precisely because of the loading and unloading process of the product for up to two months, so that Jin Qi is more familiar with this product than many people, and it also brought the most orders to Jin Qi, making her become a million in annual salary. Golden collar.

The Future: The Powerful Journey is the Sea of ​​Stars

The success of the LED screen foreign trade circle failed to stop Jin Qi from moving forward. In 2014, Jin Qi created a power-style underwear. Unlike other companies who have established a firm foothold in the country and sought overseas development, the power-at-a-glance layout is clearly laid out from the outset.

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Jin Qi took a photo with Dutch customer Purk

As early as 2014, Purk, a customer in the Netherlands, was able to place an order immediately after learning about Powers. Italian women of all kinds have a special liking for power. In December 2014, Fabio, the successor to the famous lighting company in Italy, made a special visit to China and placed orders for the first time in power-saving underwear. In 2015, Jinqi took her power underwear at Paris lingerie exhibition in France, which attracted the attention of international luxury brand TWIN-SET. In the same year, Jin Qi also issued a call for “liberating breasts and starting from the removal of rims” under the Eiffel Tower, which attracted the attention of more overseas customers.

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Powered to participate in the French lingerie exhibition and was paid attention to the luxury brand TWIN-SET

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Jin Qi in Paris, France issued a "liberating breasts, starting from the removal of steel rings" call

In 2016, the development of the domestic power industry was excellent. Jin Qi hoped to go all out to attack the domestic market and temporarily slow down the pace of opening up the international market. Now, after four years of development and experience, the Powerland brand has matured its supply chain, product types, marketing, customer service and other aspects, and has been able to work hard to cultivate the international market. The Italian guest GINO visited the door again, hoping to replicate the power-successful business model in Italy and even in the global market.

幂姿内衣品牌发展故事 真正值得考虑的内衣品牌

Powerstyle underwear to participate in the German exhibition

"In the future, when people mention power, they can think of this as a global enterprise, not just a Chinese company." Ginger expressed such expectations in his meeting with GINO. Nowadays, global social networks are in the ascendant, and more and more people like to use social media to communicate with family and friends. And relying on social media to start the power position, has a natural advantage in the operation of social media. With the help of existing overseas customers' channels, the power-in-neck lingerie will have more confidence and power.

Zhi Cang Gao Yuan Li Weiye, Yangfan Overseas was at the time. In 2018, the power position will sail again, with many foreign agents together to enter the international market. The new legend is still being written, and the future of Powers is more exciting and invites you to experience it together.

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