[This website -popular contact] The bird and new wine brand was established in 2012. It is a lifestyle women's brand that interprets “nature, romance, freedom” and advocates natural life. Adhering to the mission of Heming Holding Group to “create a better life together”, it provides a new choice for returning to self and relaxing life brought by the wearing experience.

On September 5, 2019, one week before the Mid-Autumn Festival, the special series of new birds and new wines in the Mid-Autumn Festival were released in advance. The theme of the Mid-Autumn Festival is “National Mid-Autumn Festival, the same reunion”, a total of 9 new clothing, including autumn and winter sweaters and fruit and vegetable series dresses. In addition, the birds and new wines also linked Yiyuan organic farms and online and offline stores to create the theme of the “Autumn Harvest” theme in September, and triggered the user’s hot discussion with the interactive topic “A word describing Mid-Autumn Festival” within three hours. The number of comments exceeded 100.

This Mid-Autumn Festival special is different from the traditional "home reunion" content direction, with "different Mid-Autumn Festival" as the entry point, "the same reunion" as the origin, expounding the new understanding of the reunion of the young people and the resulting Mid-Autumn Festival New way. Birds and new wines hope to bring warmth to the users who drift in the city through this Mid-Autumn Festival special feature, evoking their expectations of life and conveying the brand's philosophy of “natural, romantic and free”.

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