After the fall is winter, wearing down jackets is very common. In the early autumn, the thin down jacket can keep warm, and the national brand Metersbonwe has launched new products. Let's take a look!
In September 2018, Metersbonwe landed a 7,000-square-meter aircraft carrier in Shenyang Zhongjie. The number of shops entering the store on that day exceeded 40,000, and the sales exceeded 2 million yuan. Over the past year, Metersbonwe has provided young, family-oriented products in Shenyang with a diverse, stylish, high-quality, yet cost-effective product. Just one year later, in this experience concept aircraft carrier store, Metersbonwe winter new product launch event was unveiled, with the white duck down cold-resistant color jersey - the new color jersey colorful down jacket series is also flying in the snow Debut in the middle. Mr. Zhou Chengjian, the founder of Metersbonwe brand, came to the site to participate in the big show.
"By the true color, into the climate" - the true color shirt, Buff plus
The theme of this new product launch conference is “Climate into the climateâ€, which is a strong voice of Metersbonwe in the vision of young people of the new generation. Metersbonwe prides itself on “passing the attitude of youth†and advocates that young people find and realize their own colorful personality. Through diversity and tolerance, each young person can release different colors in their hearts and encourage them to be in the context of the times. Be brave in achieving self and becoming a big climate. Wearing a true color shirt, like Buff plus. Zhou Chengjian, founder of Metersbonwe brand, said: Every emerging young person can become a dreamer, and every dreamer can be the main force of this era.
At the event, the "snowflakes" flew, the model walked on the "snow" show, and in the snow scene, the new season's true color robes and cold white duck down series were brought into the wonderful show, sweeping the winter chill . The rich color of the product echoes the snow show on the show floor, and MTS has completed a fashion conversation with the “natural youthâ€. In this winter, the colorful down of Metersbonwe has become a colorful response from young people. High thermal performance, bright color design, let young people release their true colors, clear the cold and boring winter. Use action to set off a color storm. The wind screams for snow, the ice makes waves, and the weather between the earth and the earth.
Have a lot of material - to shape more winter wear
The two characteristics of this season's true color cold white duck down series are "Yanyan" and "Material." There are colors, reflected in the diversity of color matching, the cool and handsome outline of the stand-up collar, the Men and Women of the same paragraph, the versatile attributes, the colorful down jacket with a colorful glossy appearance, echoing the young people dare to wear personality, wear different Spirit and style;
Seven storms, seven colors, seven emotions, sweeping the winter's Xiao Su, together with the ice.
Blue brave storm: not afraid of the harshness of winter
Silver Hardcore Storm: Overcoming the Weak Feelings of Winter
Yellow haha ​​storm: disdain the silence of winter
Black with a storm: no compromise in the winter's wilting
Orange Burning Storm: Cold and boring in winter
Pink Tsundere Storm: not showing the harshness of winter
White contrarian storm: the calm of the surface, but the treason
In fact, it is reflected in materials and processes. This time, it is a light and soft layer fabric jointly developed by Metersbonwe and domestic advanced fabric suppliers. It is waterproof, oil-proof, windproof and anti-drilling. It is easy to wear for the winter; Metersbonwe is designed in this series. In the process, high-density filling is also used to create double warming power, and the down is deeply cleaned and cleaned. At the same time, anti-static technology is used to process the inner cloth, and the technology of the cashmere technology is used to make the winter single product. Not only to say goodbye to the heavy and heavy feeling, but also to maintain enough warmth, to create more possibilities for winter wear.
In addition, Metersbonwe Shenyang Aircraft Carrier Store has also been built into a large climate weather station, climate detection device, color storm camera, and 1942 Middle Street Ice Cream, attracting a large number of young people to stay here and take photos. Give people more surprises.
At the same time, there are also flash dance performances. Young people from different art fields, such as skateboarders, hip-hop dancers, ballet dancers and opera performances, gathered in different directions, show their strengths and individuality with dance. After the enthusiastic performance, the new orchestra brought a wonderful performance, bringing the whole mood to a climax.
The fashionable people also changed their stores to play cards, and they wore their own personalities for this season's new products. They injected their own ideas and attitudes into each set of look, and completed the second creation on the runway.
Do not take the usual path - set the trend of the weather vane
A brand that represents a young culture and a young lifestyle can be close to the upgrading needs of China's new generation of consumers. For more than 20 years since the brand was founded, Metersbonwe’s “young†attributes have been clear and more story-telling under the baptism of the times and trends. In this process, Metersbonwe actively implements the brand upgrade strategy. From the single-commodity logo brand in the past to the brand that surrounds the multi-life experience today, it expresses the diversified and personalized life attitude of young people. And Metersbonwe adheres to the trend of “not taking the usual path†and is setting a new and independent trend indicator for contemporary young people.
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Dongguan Mingwei Garments Co., Ltd. , https://www.fashiondgmw.com