"Light of the City" × Hangzhou | ç¥å…® & MU · Li Yaheng & Zhang Qian Time: 2011.3.26 14:30 Location: 751D·PARK Central Hall // ç¥å…®erxi&MU “Design is a process of talking to oneself†By Fashion designer Li Yaheng “Light of the City†× Hangzhou | ç¥å…® & · Li Yaheng & Zhang Qian Li Yaheng graduated from the French Trade Union School Engaged in the clothing industry for 16 years He has worked for many well-known companies at home and abroad. Received the top ten designers of "Yantian Cup" in Shenzhen “ç¥å…®erxi†was founded in Shanghai in 2017. From the 1950s to the 1960s, It is the most classic and elegant era in the history of women's clothing. èŽ·å– Get inspiration from them, Using sophisticated fabrics, Apply a modern and simple design to the silhouette, Thereby achieving a modern retro trend. Women wearing ç¥å…®erxi are sexy, romantic, independent and confident. They are women who have a certain artistic and cultural history. They love art, enjoy life, pride and confidence. she says: "I have always appreciated the style that women wear in the 1950s and 1960s. It is the most classic and elegant era in history. The women of that era are sexy and elegant. I took inspiration from them and used complex and delicate fabrics. The use of modern and simple design to achieve a modern retro trend." she says: “The Chinese clothing industry has a variety of styles and styles. Today, as a designer, it is very difficult to create a style different from the predecessors and enjoy it for everyone. So, I prefer I explored the creation of clothing from my own mental journey. Since I was studying in France, the artistic style first accepted the rich colors and exquisite details, and then influenced by Confucianism, advocating the road to Jane. I hope that I Can find a balance between the two as a starting point for their own creation." she says: "I chose the clothing industry to be grateful for my grandmother. She made me have a strong interest in clothing. She is very beautiful. I grew up around her and watched her make clothes. I saw it on TV once. The product launch of a fashion designer shocked me. The original costume can be expressed in this way. Since then, I have decided to become a fashion designer when I grow up. I am a relatively contradictory person. At the beginning of the creation, there will be many attempts in style, such as neutral wind, street style, minimalist style, retro style and so on. The process of creation is also a process of dialogue with myself. I repeatedly ask myself, what do I feel? What am I going to do? It is a process of cultivation through the continuous examination of one's inner heart and gradually finding the self. †she says: "Every entrepreneur will encounter many difficulties, and I am no exception. I feel that every difficulty I encounter is actually forging myself. Every problem solving process is also the achievement of the present. So I see There is no biggest difficulty, only the one who is not strong enough inside. At present, we provide targeted development services for some brand service providers, and also provide OEM services for various brands and channels. Our own brand ç¥å…®erxi is currently cooperating with 16 brands in a joint venture and selling them in major shopping malls. †she says: “Hangzhou is a beautiful city. She has a poetic and creative side, and has a youthful and energetic side. For our entrepreneurs, Hangzhou has also demonstrated her positive and innovative side. The policy has given us many platforms and opportunities for display. At the same time, I am very grateful to the organizing committee for giving me the opportunity to show myself and realize my own value. I feel that every effort will be rewarded. As long as you go all out, you can create new miracles. Participating in this season's China International Fashion Week, we have developed a number of new fabrics that are combined with different materials. Such as jacquard double-sided, ultra-thin double-sided, double-sided different texture fabrics and the largest weight of mohair. In the version, we adopt the full-cut form, pursue the innovative way in the details of the craft, and show the autumn and winter products through the all-round innovation of fabrics, cutting and crafts. †"I am a more casual person, have a lot of hobbies, playing games with friends, drinking tea, chatting is my favorite state." By Accessories designer Zhang Qian Zhang Qian graduated from the China Academy of Art in jewellery design in 2008. He is currently a director of China Association of Industry and Beauty. He has worked as a designer and art director in Shanghai, Shenzhen and Hong Kong. In 2009, he was hired as the Director of Operations of GEORG JENSEN Greater China. In the year, he served as the design director of the jewellery brand, and created the MU accessories brand in 2015. His works were selected in the "First Hangzhou Modern Jewelry International Invitational Exhibition", "Mysterious Life·Contemporary Jewelry Art Exhibition", "Hundred Years Art Dress", and participated in the Shanghai Biennale and Milan Expo. The “MU†accessories brand was created in 2015. Adhere to the diversity and collocation of accessories, And for more than 30 domestic first-line women's clothing brands to provide accessories and services. In 2018, the development and operation of independent brand products began. The brand insists on finding the most beautiful design language among the various materials. Interpret the most beautiful self for independent women. He says: "I prefer a simple and retro style. I think the comfort requirements of accessories in modern life are the first. Simple accessories are easier to get close to, but I don't like the complete minimalist style. I seem to be missing some temperature. My design style is also gradually formed during the design process for many years. At the same time, I have been constantly searching for the latest and most comfortable design language. " He says: “This time I released a new work in 2019, I hope that through the close matching of accessories and clothing, I will create a simple retro style, with as many craftsmanship as possible in the details, and comfortable and natural in the overall wearing. Mainly. This is the first time I have taken my own brand to participate in such a big press conference. I am very excited. We have done a long time in the design and development of our products. No matter the choice of materials or the search for design language, we hope to give as much as possible. Everyone has a different visual experience. Also for the accessories designer can fight for some of the right to speak on a larger stage. †“Light of the City†× Hangzhou | ç¥å…® & · Li Yaheng & Zhang Qian He says: “Since I started my own brand, the biggest problem I encountered was the contradiction between the designer’s self-expression and the market demand. I encountered some of these problems in almost every period of design, and I can only adjust it constantly. I go to the market to do the running-in and dialogue once and for all. After all, the accessories are still people-oriented and belong to the category of applied art." He says: “I really like cross-border cooperation. I have worked with restaurants, tea brands, etc. I found many things about aesthetics in the process of cross-border cooperation. In different product designs, we observe through different perspectives. And design, this is a very enjoyable process. Our current sales channels are mainly through the offline stores of clothing brands to expand sales, we match different product lines in different clothing varieties, through their channels have deployed more than 300 shop in the country. This year, our MU brand is about to usher in its first branded store, and plans to open more than 30 affiliated stores nationwide this year. †Furniture Leather, sofa leather, pvc leather for sofa, pu leather for sofa, leather for furniture, Pvc Leather For Furniture,Pvc Leather For Sofa,Furniture Pu Leather,Furniture Pvc Foam Leather Vigor Plus Co., Ltd , https://www.vigorplusx.com
