Franco Lazzari and Harmonie Bani Menswear Spring 2017 New Product Launch Conference and Strategic Marketing Summit

New products lead the trend

Recently, Chinese well-known men's wear brands Hilnan & Bellne and Franco Lazzari held a grand spring/summer 2017 new product launch and strategic marketing summit in Guangzhou. The spring and summer 2017 products displayed at the event fully demonstrated the elegance, exquisiteness, gentlemanliness, atmosphere and fashion brand characteristics, leading the trend of new products, allowing industry professionals to feast their eyes and be amazed.

Event sign in wall

Chairman Huang's speech

Shang Yi Life Museum Launch Ceremony

It is reported that Franco Lazzari and Hamon Bani Hilnan & Bellne men's clothing brands have pure Italian blood. Franco Lazzari inherits freedom and passion, represents fashion and leisure, mingling with freedom and youthful vitality. The design team of Hampano & Bellne men's clothing of Hamon Bani will select Italy Milan and international fashion trends every season, and combine and redesign the domestic market demand, so that each season's new products and international fashion trends can be fully considered. After many years of hard work, domestic consumers have captured a large number of loyal fans in the terminal market.

As two well-known brands in the field of men's wear in China, they have a long-standing and extraordinary influence among their respective consumer groups. This time, they jointly launched the Spring/Summer 2017 New Products Release and Strategic Marketing Summit and received nearly 300 awards from across the country. The attention of people in the industry, dealers' representatives, and the mainstream media in the local area.

Reshaping the supply chain Saves procurement costs by 60%

In addition to the display and launch of new products, the organizers also held a grand ceremony for the launch of the "Shangyi Life Museum" entity e-commerce platform. This is the biggest highlight of this event, highlighting the company's new strategic concept: Aiming to innovate the supply chain and create a high-cost, high-end menswear marketing platform.

According to reports, "Shangyi Life Museum" through the "entity + electricity supplier" marketing approach, covering the PC side, mobile side, WeChat side, APP and offline stores and other channels, to provide consumers with cost-effective omni-channel convenience shopping experience. No matter where it is, consumers can always enjoy the cost-effective products and services provided by the “Shangyi Life Museum”. Since the Shangyi Life Center combines online and offline marketing strategies and redistributes and optimizes the supply chain, it is unique in terms of commodity prices and services compared to traditional physical stores or purely online e-commerce. The advantages.

First, through the vertical integration strategy, Shangyi has optimized the allocation and in-depth integration of upstream suppliers, downstream partners, and other stakeholders, effectively eliminating redundant intermediate links, realizing channel optimization, and greatly improving operational efficiency. Compared with the same quality brand, the same grade brand can save nearly 50% of the purchase or purchase cost of traditional supply chain terminal shops and consumers.

Second, through precision manufacturing and operational excellence, Shang Yi can be manufactured and delivered to the right customers in the right way at the right time. Shangyi Life Center combines the advantages of online and offline financing, and establishes a self-directed information collection system, product research and development, and logistics management system. It has strong rapid response and coordination capabilities, and can greatly reduce the supplier’s lead time. It only takes 3-4 weeks from the product design to the shelf to realize the speed that the industry dreams of. At the same time, the turnover of warehouses has increased, inventory and scrap have been greatly reduced, and total costs have been effectively managed.

Thirdly, Shangyi’s cash cash supply methods, such as cash transactions, spot cash, first-in-line stocks, etc., have not only relieved the pressure of liquidity, but also improved the efficiency of capital operations, achieved capital appreciation, and helped with distribution. The business relationship is a closer strategic partnership, which strengthens the driving force of the latter's delivery and achieves a true win-win situation.

What is particularly important is that in the process of remolding the supply chain, with the systematic integration of operations and the upgrading of operations, human resources have been further optimized, the organization of redundant staff has been resolved, and the saved labor costs and considerable profit contributions. It will be included in the pool of bonuses as a source of living for attracting, retaining, motivating and developing talent. Establishing a long-term incentive mechanism based on “high pressure, high performance, and high returns” and building a business community together with employees is the source of the power of Shang Yi to win the future.

The creation of the Shangyi Life Center, as well as the accompanying reshaping of the supply chain, can save nearly 60% of the purchase costs for terminal stores, significantly reducing their operating costs. In the context of continuous price hikes of raw materials, high rents for paving surfaces, and high labor costs, Shang Yi has acquired an irrevocable competitive advantage.

Since its trial operation in 2014, the “Shangyi Life Museum” has undergone rapid market development through its unique and innovative operating model. It has opened more than 100 offline stores and franchise stores nationwide in just 2 years. Stores, online and offline customer service systems have begun to take shape.

Online and offline integration and counterattacks on new consumer outlets

After the initial success of the Franco Lazzari brand, Mr. Huang did not stop exploring and decided to actively innovate in the marketing model. For the first time in 2014, it put forward the marketing model of "brand-end store-consumer" supply chain, and created the "Shangyi Life Museum" entity e-commerce platform.

He said that the future retail model must be flat, reduce the level of agents and dealers, decentralization, de-intermediation, shorten the distance with consumers, and even establish a strong relationship with consumers directly, in order to subvert the industry The original information is asymmetric. The entity + e-commerce, through the integration of online and offline interoperability, the physical store is no longer separated from the online store, but become the overall integration of the entity, the physical store is the entrance of the diversion, is the access point for in-depth services, is to Consumers are more experienced and aware of the window, so that consumers are guided to the line, increase the frequency of consumption, to achieve multiple magnification effect.

The on-line operation of the e-commerce platform at the Shangyi Life Center is only a start. Their goal is to create a high-end, high-end branded menswear platform. In the future, they will focus more on innovation and practice in the business model. Through constant thinking and experimentation, they will be eliminated. The dilemma of the development of China's garment industry is to find solutions and explore a new path for the revival of Chinese garment companies.