Kangnai Brand Wants to Open Thousands of Overseas Stores in 5 Years

Zheng Xiukang, chairman and president of Wenzhou Connel Group, a leader in China's leather-shoe manufacturing industry, revealed recently that in the next five years, Kangnai will open 1,000 leather shoe stores overseas.

Currently, Cornell Group has established more than 90 stores in more than 20 countries in Europe and the United States. In September this year, it also established a holding subsidiary in France. Zheng Xiukang revealed that by 2010, Kangnai would increase the average retail price of leather shoes at overseas stores to US$60, targeting high-end positioning to avoid low-price competition in the market. At present, the average export price of Cornell shoes is US$13, and the export price of high-end shoes is US$30 to US$40.

"At the same time, Kangnai will also establish its own overseas marketing network through the chain of monopoly, so that Cornell shoes into the major overseas shopping malls." Zheng Xiukang said. Recently, the group has signed a strategic partnership agreement with France’s “ADVANCEDVISION” department store chain. France will help Cornell to enter 60 high-end chain stores, 140 high-end chain shopping malls within 5 years, and help Cornell to establish more monopoly in the EU. Network and so on.

"Cornay" has long been planning to enter the overseas mid-range leather footwear market. In response to the various foreign trade barriers faced by current Chinese goods, in August last year, the group invested 10 million yuan in building a laboratory with SATRA, the global footwear authority certification agency, to bring them into the technical standards of footwear in developed countries. Formulators.