Well-dressed, Mark Huafei double 11 wonderful constantly

2018 is the tenth year of the Double 11 and it is also the 10th anniversary of Mark Huafei's participation in the Double 11. In the past ten years, Tmall has made great achievements, and as a merchant, Mark Huafei has also made a new record. This year, Mark Huafei has a wonderful and continuous performance. With his brand Mark Huafei menswear, Mark Huafei women's wear, Reshake, Debrand, etc., the company achieved a total score of 278 million.

Reviewing the entire 2018 Mark Huafei Double 11, Huang Cancan live interactive introduction to the winter tide, empty shopping cart activities for the deep drainage of the store, new retail online and offline technology linkage, customer service and service to establish a good reputation, etc. are all added to the Mark Huafei double 11 drama. Mark Huafei has paved the way to create a gradual and escalating atmosphere for consumers. Staged a good show, showing consumers a unique Mark Huafei double 11 drama.

Huang Cancan live interactive, avatar with tutor to send benefits

As the "Summer of Bubbles" and "Semi-Family Girl" starring, Huang Cancan became popular in the image of the fresh and goddess, and was recognized by fans. Huang Cancan’s insights into fashion can also be seen in the street shooting and variety shows. This time Huang Cancan and Mark Huafei carried out in-depth cooperation and carried out live interaction during the double 11 period. In the live broadcast at 20:00 on November 10, Huang Cancan incarnates with the instructor to introduce the winter tide, avoid wearing a minefield, and let the live broadcast have a shape. Fans also actively interact in the live broadcast to deepen the connection with the brand and gain an in-depth understanding of the brand's youth culture. In the eve of Double 11, it attracted a large number of consumers into the store.

Pony clears the shopping cart and adds horsepower to the double 11

On the eve of this year's double 11 eve, the Alipay koi event earned a wave of attention, and Mark Huafei also played a hot shopping campaign. During the double 11 preheating period, Mark Huafei created a fun gameplay and launched the empty shopping cart Tao H5. Consumers can experience the AR scene in H5, and they can enter the interface of the empty shopping cart through simple purchase interaction. This wave of Koi activities continued to live on the eve of the double 11 live broadcast, a total of 30 consumer shopping carts in the warm-up period, won a very large purchase.

The new retail is not open, and the tricks are not overwhelming.

As a benchmark for men's new retail, Mark Huafei has both online and offline advantages. There are thousands of stores online and a huge number of fans. The store will also focus on products, services and gameplay, and many city stores will perform together. The smart device in the store helps double 11, game big screen, PFID mirror fitting, AI smart fitting room, and open pattern play. The store is shipped synchronously and the delivery is more convenient. Online and offline members have opened up and multiple highlights have formed a common link between Mark Huafei and the online and offline.

Service is the art of the door, creating a miracle with heart

During the Double 11 period, Mark Huafei was dedicated to serving and escorting consumers' shopping. In the customer service, not only the pre-sales size consultation, after-sales return replacement. In order to provide consumers with a better product experience, consulting experience, after-sales experience, reduce disputes and complaints. Mark Huafei added Wangwang service capacity assessment, strengthened the shop Xiaomi robot, and solved the standardization reply. Pay attention to the user experience of each consumer and regard service as an art. In terms of logistics, 2018 added Guangzhou warehouse, and the three warehouses were shipped at the same time, faster and faster than previous years, greatly improving the logistics speed, ensuring the timeliness of logistics, and allowing customers to enjoy the best logistics at the fastest speed. Experience. Mark Huafei's heart-felt service has greatly enhanced the consumer's consumption experience and deepened consumer loyalty.

Double 11 shopping strategy, only to give consumers the most cost-effective good things

This time, Mark Huafei Double 11 launched a heavy profit point, the first 15 minutes of the full 1400-700, the full 2000-1000, the full 3000-1500. In the first 15 minutes, consumers who pay the highest per minute get iPhone xs max. During the period from 0:15 to 2, you can enjoy 2 folds and 10 folds, and 3 folds and 15 folds. Multi-interest points, to bring more preferential shopping prices to consumers, the most cost-effective good things, is also one of the reasons for this Mark Huafei double 11 big sale.

Mark Huafei grasps the marketing rhythm, deeply cultivates the consumer psychology, and attracts consumers to purchase and consume from multiple dimensions. From the interactive gameplay, new retail, service and other aspects of the store has established a good reputation, so far, 2018 Mark Huafei Tmall double 11 has come to an end, but the next more updated challenges are still ahead.

2019, the challenge is still going on!