The creative director istophe Lemaire chose two themes for this new product line: Chelsea and Charing Cross. "The first theme reproduces the 60s style of dress: fashion, conciseness, fit, perfectly embodying Mary Quant and British Mode.邂逅". Lemaire said, "The second theme is a little street-style golf, with the pop colors of 20th-century pop art leader Warhol and the music features of street dancing in the early 60s and 80s."

In the spring/summer 09 new products in Barcelona, ​​LACOSTE brought the latest series "Red!" to the younger, more fashionable consumer groups. This new series has its own unique logo: a classic design with the original crocodile pattern above the LACOSTE alphabet. The newly marked crocodile is a letter with a red exclamation mark in between.

The creative director istophe Lemaire chose two themes for this new product line: Chelsea and Charing Cross. "The first theme reproduces the 60s style of dress: fashion, conciseness, fit, perfectly embodying Mary Quant and British Mode.邂逅". Lemaire said, "The second theme is a little street-style golf, with the pop colors of 20th-century pop art leader Warhol and the music features of street dancing in the early 60s and 80s."

Personal tailoring is Red! This series of design guidelines. Even some changes were made to the basic men's polo shirt: the collar was narrowed, two buttons were carried, and the length of the dress was lengthened. Not only that, but this season also brought a new way of wearing and matching, knitted sports cardigan inside to wear a lattice Slim shirt, the jacket is selected England Mode style jacket.

The redesigned female polo paired with the men's style became a series of lovers: Collars, sleeves and pockets echoed with the men's styles. The colors were more vivid and the lengthened collars highlighted the feminine charm. A short jacket designed for cyclists, the elastic fabric fits the body and is more comfortable to wear. There is also a square plaid pattern, nylon fabric jacket, just folded into its matching pocket, easy to carry, making our series more perfect.